White paper on creativity - ebla center

Chapter 15Action 44 : Identify and support the Italian strategic sectorsThe size of Italian firms makes it difficult for them to achieve the critical massrequired to compete at global level in the sector of new constructions. But thereare fields in which we have developed expertise and have built up a pool ofknowledge that can make a significant contribution to global research andinnovation. One example is the traditional sector of restoration and theinnovative field of the relations between the redevelopment of historicalarchitecture and energy savings.3 The Performing ArtsObjectiveGreater independence in projects and entrepreneurshipThe live performing arts sector is going through a stage of transitioncharacterised by the gradual technological enhancement of production anddistribution, greater interdisciplinarity in terms of language and creativity, andnew expectations from wider more diversified audiences than in the past.Supporting these trends will contribute to making entrepreneurs moreindependent and lead them to assume greater responsibility. But this can only beachieved if the current funding system is abandoned, since it completely lackseffective incentives, and if efforts are made to identify objectives, criteria andmethods for consistent and effective public support action.Action 45 : Redesign the institutional structure of the performing artssectorThere is a need to redesign the institutional structure of the performing artssector, at present characterised by rigid categories. The current structure doesnot allow the indispensable flexibility required for developing projects andcondemns organisations to produce according to pre-established formalprocedures. Moreover, it is an obstacle to the entrance of new organisations onthe wider market, thus thwarting an effective stimulus for the growth, diffusionand consolidation of creativity. Eliminating formal labels and moving the weightof funding from the organisational aspects to specific activities may removemany of the current restraints, thus freeing creative and management energies ina sector still weighed down by obsolete rules and practices.Action 46 : Rethink public funding criteria and methodsThe criteria and methods of public funding must reconsidered in the light ofsome straightforward principles:• in establishing objectives and methods of funding for the performing arts,state action must be combined with the actions pursued by regions andWHITE PAPER ON CREATIVITY 370