White paper on creativity - ebla center

Chapter 1• mapping out production sectorsharnessing the twofold influence ofcreativity and culture• identifying the value chain ofcreativity in the production process ineach sector• aggregating and estimating statisticaldata to assess the economic influenceof the Macrosector, especially interms of value added, jobs andproductivity.Mapping out the sectorsOn the basis of the approach used so farin this report, we can identify threespheres in which creativity is involved ineconomic processes characterised by theproduction of culture.Firstly, creativity is associated with acountry’s historic and artistic heritage,made up of both its cultural capital, theoutcome of the creativity of pastgenerations, and the artistic productionof the current generations.Secondly, creativity is an input in theproduction and communication ofcontent in the cultural industries whichsupply goods and services with a highsymbolic content. This is the sphere ofthe content industries.Thirdly, creative processes stronglyinfluence the sphere of material culture,which is the expression of a localterritory and its communities. In this casecreativity is mainly the outcome of acollective, local and cumulative process,in which the cultural element is aninextricably part of craft and everydaygoods.Table 1.1 - The Sectors in the Cultural and Creative IndustriesMaterial cultureFashionIndustrial Design and CraftsFood and Wine IndustryComputer & SoftwareProduction of content,information and communicationsHistoricand artistic heritagePublishingTV and RadioAdvertisingFilmsCultural HeritageMusic and Performing ArtsArchitectureContemporary ArtWHITE PAPER ON CREATIVITY 30