White paper on creativity - ebla center

Chapter 9Table 9.7 highlights a very interestingsituation: i.e. the distribution of onlinesales according to markets and type ofcustomer. The figures reveal a ratherdifferent picture compared to what wehave seen so far. In fact, smallcompanies seem to be more inclinedto trade internationally on the Internet,whereas the large companies are morefocused on the domestic market. 15%of small companies’ sales value comesfrom exports to the European Unioncountries and 13.3% to the rest of theworld, whereas for the largecompanies the equivalent figuresamount to 9.1% and 2.2%,respectively. The geographicaldistribution is also different comparedto what we have seen so far.Companies in the Northwest are morefocused on the domestic market, onwhich they make 92.9% of theirInternet sales. The highest percentageof foreign Internet sales is in theNortheast (20.7% to the EuropeanUnion and 11.4% to the rest of theworld), followed by the South (13.4%to the European Union and 6.8% tothe rest of the world).Table 9.7 - Value of Internet sales for companies with at least 10 employees bymarket and type of customerCompany Size(no. employees)DomesticEuropeanUnionRest ofworldOthercompanies andpublicadministrationIndividuals andfamilies10-49 71.7 15.0 13.3 75.6 24.450-99 82.0 11.2 6.8 78.6 21.4100-249 93.5 4.5 2.0 89.5 10.5250 and over 88.8 9.1 2.2 94.3 5.7GeographicalDistributionNorthwest 92.9 5.9 1.2 94.3 5.7Northeast 68.0 20.7 11.4 86.1 13.9Centre 88.7 7.1 4.2 82.6 17.4South & Islands 79.8 13.4 6.8 50.8 49.2Italy 87.1 9.2 3.7 90.6 9.4WHITE PAPER ON CREATIVITY 225