1997 QUT Handbook

CON501 Research Seminar 12
(ii) Compulsory Thesis
BSN600 Thesis 96
Master of Business (BS93)
Students can major in Communication, International Management, Marketing and Quality.
Location: Gardens Point campus
Course Duration: The course is designed for completion in one calendar year consisting of three semesters.
Total Credit Points: 144
Standard Credit Points/Full-Time Semester: 48
Course Coordinator: Dr Peter Carroll
Major Coordinators:
Communication: Dr Philip Crowe
Economics & Finance: to be advised
International Management:
– Management, Human Resource Management, Public Public Sector Management, Industrial
Relations: Mr Paul Davidson
– International Business, Tourism, Arts & Culture, Fundraising: Mr Gary Chittick
Marketing: Dr Jennifer Radbourne
Quality: Dr Arthur Preston
Communication Major
In the fields of Advertising (ADV), Organisational Communication (ORC) and Public Relations (PUR).
Entry Requirements
This program has been designed for students who have completed their undergraduate degree in the same
area as their intended postgraduate studies.
Major Requirements
Communication students undertake advanced coursework in theory and applications in a variety of topics
with relevance to contemporary and emerging issues – including the globalisation of the world economy.
Students can specialise in one of three strands: Advertising, Organisational Communication and Public
Relations.
Full-Time Course Structure
Semester 1
Credit Points Contact Hrs/Wk
CON402 Case Study Development 12 3
CON403 Communicating Breakthrough Service 12 3
CON406 Communication Strategies 12 3
CON407 Communication Technology & Global Networks 12 3
Semester 2
CON412 International Advertising 12 3
Elective Unit 12 3
Strand: ADV/ORC/PUR*
ADV CON419 Strategies for Creative Advertising 12 3
ORC CON401 Advanced Organisational Communication 12 3
PUR CON414 Public Communication Campaigns 12 3
Strand: ADV/ORC/PUR*
ADV CON418 Seminar in Media Strategy 12 3
ORC CON413 Issues in Intercultural Communication 12 3
PUR CON409
Semester 3
Financial Communication 12 3
CON405 Communication Project 24
CON408 Crisis Communication 12 3
CON416 Readings in Communication 12 3
321
BUSINESS