1997 QUT Handbook

MIB305 Market Research 12 3 1
MIB315 Strategic Marketing 12 3 2
Definitions
Double Major: a second major core (six units) chosen from above. Six units must be completed for a
double major. An alternative double major option unit must be substituted if a unit has already been
completed.
Extended Major: an additional group of six specified units in the same discipline area as the major core.
A list of possible extended majors is provided later, with the respective primary majors.
Specialisation: a coherent group of six specified units in a discipline area. Specialisations for business
students may be chosen from a number of areas (refer to C below). Six units must be completed for a
specialisation. An alternative specialisation option unit must be substituted if a unit has already been
completed.
Minor: a coherent group of four specified units in a discipline area. A list of approved minors is available
from the Faculty of Business Enquiries Counter at Gardens Point in Z402, or Carseldine in C201.
Elective: a unit of 12 credit points chosen from any degree course at QUT. Electives may also be taken at
other recognised universities if the student obtains written approval from the Course Coordinator and the
Head of School.
Credit Contact Semester
Points Hrs/Wk Offered
(C) SPECIALISATIONS FOR BUSINESS MAJORS
Accounting (ACS)
AYB121 Financial Accounting 12 4 1, 2
AYB221 Computerised Accounting Systems 12 4 1, 2
AYB220 Company Accounting 12 4 1, 2
AYB225 Management Accounting I 12 4 1, 2
plus two of the following:
AYB311 Financial Accounting Theory 12 4 1, 2
AYB321 Management Accounting Theory 12 4 1, 2
AYB313 Government Accounting 12 3 217 Advertising (AVS)
(Business students without a Communication Major)
COB217 Writing for Communication Professions 12 3 116 , 2
COB216 Theoretical Perspectives on Communication 12 3 1, 216 COB308 Advertising Theory & Practice 12 3 1, 216 COB304 Advertising Copywriting 12 3 1, 216 COB317 Media Planning 12 3 116 , 2
COB306 Advertising Management 12 3 116 , 2
Analytical Techniques for Business (ANS)
(Business students with an Economics Major)
EFB214 Mathematical Applications in Economics & Finance 12 3 1
EFB213 Introduction to Analytical Techniques for Business 12 3 1
EFB200 Applied Regression Analysis 12 3 2
EFB203 Business Forecasting 12 3 1
EFB304 Advanced Econometric Techniques 12 3 2
plus one approved Economics and Finance Core or Elective unit (subject to prerequisites and approval of
Economics Major Coordinator).
Analytical Techniques for Business (ANS)
(Business students without an Economics Major)
EFB101 Data Analysis for Business 12 3 1, 2
EFB213 Introduction to Analytical Techniques for Business 12 3 1
EFB200 Applied Regression Analysis 12 3 2
16 Indicates part-time/evening mode of offer for these Communication units.
17 This unit offering is subject to change, depending on enrolment numbers.
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