1997 QUT Handbook

■ MIN432 TOURISM MARKETING
This unit explores services marketing within tourism contexts.
It provides students with a detailed understanding of the issues
affecting the marketing of tourism destinations, elements
of the destination mix and various tourist attractions. Services
marketing techniques are explored within key elements
of the destination mix at the regional, state, national and international
levels.
Courses: BS63, BS92, BS93
Prerequisites: PG only; MIN433
Credit Points: 12 Contact Hours: 3 per week
■ MIN433 TOURISM: NATIONAL &
INTERNATIONAL
The aim of this unit is to provide a detailed examination of
tourism trends on a national, international and comparative
basis. The primary focus will be upon the Australian, Asian
and European markets, with a detailed examination of types
of tourism markets, their development and impact. Current
major issues will be assessed and related to the supply of tourism
services and products.
Courses: BS63, BS92, BS93 Prerequisites: PG only
Credit Points: 12 Contact Hours: 3 per week
■ MIN434 SPECIAL TOPIC – MARKETING
This is intended to be an ‘open-ended’ unit where the opportunity
will be available for staff and visiting scholars to offer
a specialised program of study.
Courses: BS63, BS92, BS93
Prerequisites: A first degree with a specialisation in marketing
Credit Points: 12 Contact Hours: 3 per week
■ MJB101 JOURNALISM INFORMATION
SYSTEMS
This unit acquaints students with the uses journalists make of
computers in their work: for wordprocessing, personal information
management, time management, and gathering information
for stories by searching online and CD-ROM databases,
by analysing public records with spreadsheets and by using
email to ‘interview’ sources found on Internet Bulletin Boards
and in Newsgroups, Usergroups, and Listservers.
Courses: MJ20
Prerequisites: Journalism majors and minors only
Corequisites: MJB120
Credit Points: 12 Contact Hours: 3 per week
■ MJB111 MEDIA WRITING
Should be combined with MJP111. Introduction to writing for
the electronic media. The major requirements for writing practice
within a variety of electronic media industry contexts, and
the implications for writers of those diverse contexts and audiences.
Film, television, radio and multimedia, including drama,
documentary, comedy, educational and corporate.
Courses: MJ20, MJ23, AT24
Credit Points: 12 Contact Hours: 3 per week
■ MJB115 SUPERVISED PROJECT FILM &
TELEVISION
Students undertake one or more specialist roles in the production
of an approved major film or television project.
Courses: BS50, MJ20. Available to Film and Television
Production majors only
Prerequisites: (Pre 1996 MJB113, MJB114, MJB134) or
MJB213, MJB314, MJB334
Credit Points: 12 Contact Hours: 6 per week
Incompatible with: MJB352
■ MJB118 FUNDAMENTALS OF PHOTOGRAPHY
Historical development of the photographic arts, role of the
photographer in society, the principles of visual perception,
composition and design, photography as both art and craft; display
photography, news photography, photo layout and design;
the still camera, developing, printing and enlarging; creative
use of camera and darkroom; colour and electronic imaging.
Fortnightly photographic assignments and portfolio.
Courses: BS50, IF52, IF54, IT20, MJ20, MJ23
Credit Points: 12 Contact Hours: 4 per week
■ MJB120 NEWSWRITING
Students learn to think like journalists, to evaluate events for
their potential news value, to interview and perform other reporting
tasks and to write news stories; the evolution and theories
of reporting.
Courses: MJ20 Corequisites: MJB101
Credit Points: 12 Contact Hours: 3 per week
■ MJB121 JOURNALISTIC INQUIRY
The philosophical rationale behind the free flow of information
and its use studied from practical and theoretical perspectives.
The journalist’s role in society defined and explored
through the use of advanced research techniques involving
Freedom of Information, property and company searches and
the use of newspaper databases.
Courses: BS50, MJ20 Prerequisites: MJB120, MJB101
Credit Points: 12 Contact Hours: 3 per week
■ MJB130 MEDIA TEXT ANALYSIS
The unit acquaints students with a range of approaches, both
traditional and contemporary, to the analysis of media texts.
It equips students with practical methods of understanding
the creation and structuring of social meaning through media.
The strategies applied in the analysis of texts will be drawn
from the following areas: Utilitarianism, New Criticism and
the traditional legacy; Semiotics and Structuralism/Post-Structuralism;
Marxism and Contextual/Historical Approaches,
Feminism, Psychoanalysis, and Multi-Culturalism. The media
texts chosen will include newspaper articles, cartoons,
photographs, advertisements, films and television programs.
Courses: ED50, MJ20
Credit Points: 12 Contact Hours: 3 per week
■ MJB140 MEDIA & SOCIETY
A range of theoretical positions on mass media study; the
political economy of the media; the role and meaning of advertising;
the manufacture of news; theories of journalism;
audience theory; media representation of different societal
groups – gender, race, ethnicity, class, age; public access media;
media ownership and control; the treatment of particular
social issues in the media; textual and discourse analysis; new
technologies; ethics.
Courses: AA11, AA21, AA51, AA71, ED50, HU20, MJ20,
SS07
Credit Points: 12 Contact Hours: 3 per week
■ MJB141 FILM & TELEVISION LANGUAGE
The unit surveys the processes by which meaning is constructed
in film and television programs. This is first studied in relation
to the question of form, and attention is given to how films,
both narrative and non-narrative, and television programs, may
be structured. The production of meaning is explored through a
detailed examination of mise-en-scene (movement and placement
of actors, setting, lighting, and costume), cinematography
(including camera-angle, camera-distance, camera-movement
and special effects), editing and sound.
Courses: ED50, MJ20
Corequisites: MJB130 or equivalent
Credit Points: 12 Contact Hours: 4 per week
■ MJB147 FILM & TELEVISION GENRES
This unit explores the concept of genre in films and television
programs. It investigates the conventions and iconography of
particular film and television genres. It also examines the relationships
between film genres and television genres, between
genre and history/ideology, between genre and the film and
television industries, and between the generic texts produced
by these industries.
Courses: ED50, MJ20
Prerequisites: MJB130 or equivalent
Credit Points: 12 Contact Hours: 3 per week
■ MJB155 MEDIA PRODUCTION
Should be combined with MJP155. Basic design for Informational,
Creative, Corporate, Documentary and Drama Productions.
Exploration of the history and theory of design for media
production. Training in the design of project management
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UNIT SYNOPSES