1997 QUT Handbook

■ MIB310 RETAIL MARKETING
This unit is an introduction to the dynamics of the retailing
industry. It provides the student with detailed knowledge of
the way retail marketing is conducted nationally and internationally
from both strategic and operational perspectives. The
unit provides a balance of theory and application in topics
such as retail institutions and the retail life cycle, macro and
micro store location analysis, store layout, planning and design,
merchandising promotion and stock planning, franchising
and industry trends. Field trips and instore projects are an integral
part of the learning process.
Courses: BS50, BS56, IF56
Prerequisites: MIB217 or MKB141
Credit Points: 12 Contact Hours: 3 per week
Incompatible with: MKB145
■ MIB311 SERVICES MARKETING
This subject is concerned with the special characteristics of
services and the marketing strategies needed to deal with those
characteristics. Topics covered include the nature and classification
of services; the differences between services and products
and their implications for marketing strategy; the concept
of productivity for services including the management
of demand and supply; the search for service quality; customer
service; distribution; and international trade in services.
Courses: BS50, BS56, IF56, IF40
Prerequisites: MIB217 or MKB141
Credit Points: 12 Contact Hours: 3 per week
Incompatible with: MKB146
■ MIB312 SPECIAL TOPIC IN INTERNATIONAL
BUSINESS
This is intended to be an ‘open-ended’ unit where the opportunity
will be available for staff and visiting scholars to offer
a specialised program of study.
Courses: BS56 Prerequisites: MIB203
Credit Points: 12 Contact Hours: 3 per week
Incompatible with: EPN110 unless the permission of the
Course Coordinator is gained
■ MIB313 SPECIAL TOPIC IN MARKETING
This is intended to be an ‘open-ended’ unit where the opportunity
will be available for staff and visiting scholars to offer
a specialised program of study.
Courses: BS56 Prerequisites: MIB217
Credit Points: 12 Contact Hours: 3 per week
■ MIB314 STRATEGIC BUSINESS ANALYSIS
A knowledge of international and domestic industry market
trends and their specific impacts upon the organisation provides
the basic data for the development of flexible strategic visions
and plans. The aim of this unit is to provide an examination of
major paradigms in strategic formulation and implementation,
and to develop a synthesis of competing prescriptive and descriptive
approaches. It will enable the development of an integrating
framework to explore why organisations differ and how
these differences, in terms of individual competencies and organisational
capacities, provide for sustainable competitive advantage
in domestic and international markets.
Courses: BS50, BS56
Prerequisites: MIB212 or MGB208 or MGB206
Credit Points: 12 Contact Hours: 3 per week
Incompatible with: Business Policy or Strategic Management
units from the Management Core Major
■ MIB315 STRATEGIC MARKETING
Strategic Marketing is the capstone marketing unit. Students
are exposed to a variety of advanced marketing techniques
and issues through lectures, seminars and case studies. Topics
include: determining what marketing strategy can realistically
accomplish for a business; identifying underlying factors that
must be considered in developing marketing strategy; discussion
of problems and their solution for successful marketing
strategy implementation; bringing in the customer focus in
developing marketing strategy; organising for successful strategy
implementation.
780
Courses: BS50, BS56, IF56, IF40, IF41
Prerequisites: MIB217 or MKB141
Credit Points: 12 Contact Hours: 3 per week
Incompatible with: MKB155
■ MIB316 TOURISM DEVELOPMENT
The operation and development of tourism markets is the central
concern of this unit, building upon the base provided in
MIB225. It focuses upon product and service development,
demand and market strategies, using a variety of case study
materials and analytical methods. At the completion of the
unit the student will have an understanding of the economic
context of tourism, the development of tourism markets, and
the factors that contribute to successful tourism ventures.
Courses: BS50, BS56, IF56, IF41 Prerequisites: MIB225
Credit Points: 12 Contact Hours: 3 per week
■ MIB317 CONTEMPORARY BUSINESS IN ASIA
The business and cultural environments of Japan, China the
NICs and ASEAN; the major Asian economies, their structure
and related issues; social and institutional foundations of the
economies concerned; interaction between Asia and Australia.
Courses: BS50, BS56, IF40, IF41
Prerequisites: MIB200 or EPB105
Credit Points: 12 Contact Hours: 3 per week
Incompatible with: EPB108
■ MIN400 ARTS ADMINISTRATION & SOCIETY
This unit analyses the structures and role of cultural organisations
in the local, national and international community and
the processes involved in administering arts in society. It focuses
on the external influences on the arts through investigation
of public policy, funding processes, cultural economics,
strategic planning, community development, Indigenous arts,
diversity and international research.
Courses: GS70, BS30, BS93 Prerequisites: PG only
Credit Points: 12 Contact Hours: 3 per week
Incompatible with: MKP108
■ MIN401 AUSTRALIAN FOREIGN AFFAIRS &
BUSINESS
Australian business exists within a complex and dynamic global
environment. An important part of the structure of that
environment, especially as regards access to various national
markets, is determined by national governments and a range
of international agreements entered into by those governments.
Australian governments play a vital role, through their various
external affairs policies, in this system. The aim of this
unit is to provide students with an understanding of external
affairs policies in relation to business, their development and
implementation.
Courses: BS93
Prerequisites: PG only; GSN101, or GSN204, or MGN516
or BSN408
Credit Points: 12 Contact Hours: 3 per week
Incompatible with: EPN113
■ MIN403 BUSINESS IN ASIA
The aim of this unit is to enable a more intensive study of
business and markets in Asia. The development of the major
industries will be examined, together with major intra-regional
patterns of trade, commerce and finance. Significant economic,
political and social factors determining developments will be
focused upon, as well as regulatory restraints governing market
access. The student will be required to undertake a project
which requires the application of knowledge of the region to
a business issue.
Courses: BS63, BS92, BS93, GS80
Prerequisites: PG only; GSN101 or BSN408 or GSN204
Credit Points: 12 Contact Hours: 3 per week
Incompatible with: EPB108, EPN110, unless the permission
of the Course Coordinator is gained
■ MIN404 BUSINESS IN EUROPE
The aim of this unit is to enable a more intensive study of
business and markets in Europe. The development of the major
industries will be examined, together with intra-regional