1997 QUT Handbook

Courses: BS85, BS61, BS93
Prerequisites: PG with an UG specialisation in Marketing or
48 credit points from GS80, GS81 or GS70
Credit Points: 12 Contact Hours: 3 per week
Incompatible with: MKN108
■ MIN421 SEMINARS IN INTERNATIONAL
MARKETING
This unit covers international marketing theory and planning.
Theoretical issues will include segmentation of international
markets, life cycle and contingency approaches to international
market entry choice, and market development and extension.
Planning issues could cover the strategic marketing processes
involved, including international market research involved, and
their application to regions and countries in the Asia/Pacific
region or Europe.
Courses: BS85, BS61, BS93
Prerequisites: PG with an UG specialisation in Marketing or
48 credit points from GS80, GS81 or GS70
Credit Points: 12 Contact Hours: 3 per week
■ MIN422 SEMINARS IN MARKETING
MANAGEMENT
An advanced study of marketing, marketing systems and marketing
management decision processes within the contemporary
structure of social, cultural, political, economic, business
and organisational environments. The interpretation of accounting
reports to identify and develop financial information
necessary to plan and control the marketing function.
Marketing management issues associated with profit and nonprofit
organisations and the relevance of marketing theory to
these institutions.
Courses: BS85, BS61, BS93
Prerequisites: PG with an UG specialisation in Marketing or
48 credit points from GS80, GS81 or GS70
Credit Points: 12 Contact Hours: 3 per week
Incompatible with: MKN107
■ MIN423 SEMINARS IN PRODUCT INNOVATION
& DEVELOPMENT
The unit deals with the dynamics of product innovation and
product development within the mix of core marketing activities
of organisations. A ‘product’ is defined broadly to include
both tangible and intangible offerings and the various categories
of consumer and industrial services and events. Issues
covered include: product market analysis, design, innovation,
evaluation and testing of product ideas, branding and packaging,
market testing and investment analysis. Learning methodologies
are mostly experiential and include hands-on computer
use, visits to organisations and practical exercises.
Courses: BS85, BS61, BS93
Prerequisites: PG with an UG specialisation in Marketing or
48 credit points from GS80, GS81 or GS70
Credit Points: 12 Contact Hours: 3 per week
Incompatible with: MKN109
■ MIN424 SEMINARS IN SERVICES MARKETING
This unit emphasises the services which comprise three-quarters
of developed economies. In services, relationships with
customers have a large role, and so this unit concentrates on
establishing or identifying valuable customers and maintaining
relationships with them. Issues include: segmenting services
markets, developing and measuring relationships, long
run networks versus one-off transactions, service quality management
in various industries such as retailing and tourism,
innovations in services distribution and brand equity.
Courses: BS85, BS61, BS93
Prerequisites: PG with an UG specialisation in Marketing or
MIN422 or MKN107
Credit Points: 12 Contact Hours: 3 per week
■ MIN425 SEMINARS IN STRATEGIC
MARKETING
This unit provides a foundation understanding of strategic
marketing and is an integrative, capstone unit for the first,
foundation units of the program. It deals with how an organisation
can adapt to a changing external environment through
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market-driven strategic planning. Issues covered include: environmental
analysis, strategic positioning, and the development
of strategic marketing plans. The unit usually includes
groups of students creating strategic marketing plans for real
world organisations.
Courses: BS85, BS61, BS93
Prerequisites: PG only; 48 credit points
Credit Points: 12 Contact Hours: 3 per week
Incompatible with: MKN110
■ MIN426 SPECIAL TOPIC IN INTERNATIONAL
BUSINESS
This is intended to be an ‘open-ended’ unit where the opportunity
will be available for staff and visiting scholars to offer
a specialised program of study.
Courses: BS63, BS92, BS93 Prerequisites: PG only
Credit Points: 12 Contact Hours: 3 per week
Incompatible with: EPN110 unless the permission of the
Course Coordinator is gained
■ MIN428 STRATEGIC ISSUES & TOURISM
Tourism represents a complex exchange of numerous differentiated
and diverse goods and services involving many industries,
activities, operators and government agencies. It is
the nature of the interactions between the tourist and the various
providers which determines quality of the tourist experience
and the extent to which tourist expectations are realised.
The strategic management of tourism thus involves considerations
of variability, interdependence, complexity and transaction
interactions normally not encountered in non-tourist
settings. The aim of this unit is to help the student develop an
understanding of the need for, and ability to generate, appropriate
strategic perspectives and plans.
Courses: BS63, BS92, BS93
Prerequisites: PG only; MIN433
Credit Points: 12 Contact Hours: 3 per week
■ MIN429 STRATEGIC MARKETING
MANAGEMENT
This unit is the capstone unit of the Masters program. It aims to
ensure students can manage the complete marketing function
at a senior level within a corporation, and includes assessing
the marketing function’s performance with appropriate tools to
diagnose, assess, track and evaluate performance and to modify
processes to improve the function. Links between the marketing
function and other functions of a business such as accounting,
operations and human resources will be drawn, so that the
student would be in a position to move into top management if
the opportunity arose. Learning methodologies may include a
complex computer simulation requiring a series of competitive
strategic marketing decisions with feedback on them.
Courses: BS85, BS61, BS93
Prerequisites: PG only; 96 credit points, including MIN422
Credit Points: 12 Contact Hours: 3 per week
■ MIN430 THE ARTS INDUSTRY
This unit provides a general framework for the analysis of the
arts and culture as an industry. It examines the operational
procedures of arts organisations, arts law, the media, industrial
awards and enterprise agreements, arts as business, the
human resources of the organisation, and multimedia developments.
It concludes with an examination of cultural leadership
in the community.
Courses: GS70, BS30, BS93 Prerequisites: PG only
Credit Points: 12 Contact Hours: 3 per week
Incompatible with: MKP109
■ MIN431 TOURISM DEVELOPMENT
The aim of this unit is to examine tourism projects and their developmental
impacts. It will focus on project analysis, formulation
and implementation in a variety of project contexts, both
domestic and international. The notion of a tourism cycle is introduced,
with an examination of the opportunities and problems
associated for specific projects with each stage in the cycle.
Courses: BS63, BS92, BS93
Prerequisites: PG only; MIN433
Credit Points: 12 Contact Hours: 3 per week