1997 QUT Handbook

Strand: ADV/ORC/PUR*
ADV CON419 Strategies for Creative Advertising 12 3
ORC CON401 Advanced Organisational Communication 12 3
PUR CON414 Public Communication Campaigns 12 3
Strand: ADV/ORC/PUR*
ADV CON418 Seminar in Media Strategy 12 3
ORC CON413 Issues in Intercultural Communication 12 3
PUR CON409
Semester 3
Financial Communication 12 3
CON406 Communication Strategies 12 3
CON407 Communication Technology & Global Networks 12 3
CON405 Communication Project 24
Part-Time Course Structure
Semester 1
CON404 Communication Practice for Professionals 12 3
Strand: ADV/ORC/PUR*
ADV CON417 Seminar in Advertising Management 12 3
ORC CON410 Interpersonal Communication & Negotiation 12 3
PUR CON415
Semester 2
Public Relations Management 12 3
Elective Unit # Strand: ADV/ORC/PUR*
12 3
ADV CON419 Strategies for Creative Advertising 12 3
ORC CON401 Advanced Organisational Communication 12 3
PUR CON414
Semester 3
Public Communication Campaigns 12 3
CON420 Theories of Human Communication 12 3
CON402 Case Study Development 12 3
Semester 4
Elective Unit #
Strand: ADV/ORC/PUR*
12 3
ADV CON418 Seminar in Media Strategy 12 3
ORC CON413 Issues in Intercultural Communication 12 3
PUR CON409
Semester 5
Financial Communication 12 3
CON406 Communication Strategies 12 3
CON407 Communication Technology & Global Networks 12 3
Semester 6
CON405 Communication Project 24
* Students must choose one strand: ADV, ORC or PUR and study all units in that strand.
# Elective units to be chosen from any postgraduate unit approved by the Course Coordinator.
Master of Business (Professional Accounting) (BS89)
Location: Gardens Point campus
Course Duration: 3 semesters full-time, 6 semesters part-time
Total Credit Points: 144
Standard Credit Points/Full-Time Semester: 48
Course Coordinator: Dr Peter Carroll
Entry Requirements
For Australian residents, an applicant should normally possess:
(i) an undergraduate degree qualification, except in accounting, from a recognised Australian or overseas
institution
(ii) an academic record deemed to be suitable by the Head, School of Accountancy, or a nominated person,
and
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