1997 QUT Handbook

Courses: BS93
Prerequisites: PG only; CON418 or CON413 or CON409
Credit Points: 12 Contact Hours: 3 per week
■ CON417 SEMINAR IN ADVERTISING
MANAGEMENT
This unit empowers students to make effective management
decisions within the advertising process. It examines the setting
of advertising objectives, and the need for coordination
of these with marketing, communication and organisational
objectives. It develops a sound understanding of advertising
regulations and ethics, budgeting, research and campaign coordination.
It further examines management’s participation in
the creative, media and production processes, and the contribution
of advertising management to the cohesion and creativity
of the agency.
Courses: BS88 Prerequisites: PG only
Credit Points: 12 Contact Hours: 3 per week
■ CON418 SEMINAR IN MEDIA STRATEGY
One of the ultimate determinants of the effectiveness of any
advertising campaign is the media strategy. This unit examines
ways to improve efficiency in media planning, buying,
coordination and research. It examines concepts of media decision
making, market targeting through the creative use of
media, and strategic planning. It explores current media campaigns,
and encourages the development of a more creative
and integrated approach to media.
Courses: BS88, BS93 Prerequisites: PG only
Credit Points: 12 Contact Hours: 3 per week
■ CON419 STRATEGIES FOR CREATIVE
ADVERTISING
This unit develops the implications arising from current theories
of creative advertising. The unit requires students to develop
an advanced applied and theoretical perspective of creative
strategy. Areas for advanced discussion include the development
of a creative process versus the concept of ‘illumination’,
creative verification, and the use of appeals and execution
styles, and how they affect the creative impact of a
campaign or advertisement, and the message development of
the communication process.
Courses: BS88, BS93 Prerequisites: PG only
Credit Points: 12 Contact Hours: 3 per week
■ CON420 THEORIES OF HUMAN
COMMUNICATION
This course surveys the intellectual currents that inform the
communication discipline. As communication is a
multidisciplinary study, a wide range of theories, methods and
contexts will be covered. This course will provide a foundation
for understanding communication in a sophisticated and
systematic way, and will apply that understanding to real-life
business situations.
Courses: BS88 Prerequisites: PG only
Credit Points: 12 Contact Hours: 3 per week
Incompatible with: COB216, COB113
■ CON421 SEMINAR IN INTEGRATED
MARKETING COMMUNICATION
Students will be developing the theoretical concepts of integrated
marketing communication in a practical environment.
Issues include budgeting, planning and evaluation of integrated
marketing communication programs.
Courses: BS85, BS61
Prerequisites: PG only; 48 credit points of approved prior
study
Credit Points: 12 Contact Hours: 3 per week
■ CON423 ADVANCED CORPORATE WRITING
This unit deals with current principles and practices in writing
and designing corporate documents both on paper and
online. Topics covered include the content, style and presentation
of corporate documents such as memos, letters, reports,
proposals, submissions, job portfolios, organisational
policy and procedural manuals, and newsletter articles. Emphasis
is placed on the politics of corporate writing, and the
influence of new technologies such as Email on corporate
culture.
Courses: BS72, BS88, BS92, BS93
Prerequisites: PG only
Credit Points: 12 Contact Hours: 3 per week
■ CON500 RESEARCH METHODS
The purpose of this study is to provide students with a range
of ideas and methods that will enable them to analyse, evaluate
and conduct research in discipline areas related to business.
It provides an essential and basic preparation for the
development of a thesis or dissertation proposal. Areas of study
cover both qualitative and quantitative approaches and include:
research paradigms; analysis and criticism; research design;
data collection; data manipulation and interpretation; and presentation.
Courses: BS63, BS92 Prerequisites: PG only
Credit Points: 12 Contact Hours: 3 per week
Incompatible with: BSN102
■ CON501 RESEARCH SEMINAR
Designed to prepare students for writing their thesis; group
instruction in techniques of thesis writing and what is involved
in preparing a literature review and thesis proposal.
Students choose a topic, have it approved and choose a supervisor
under whose guidance they will undertake a literature
review.
Courses: BS63, BS92 Prerequisites: PG only
Corequisites: CON500
Credit Points: 12 Contact Hours: 3 per week
Incompatible with: BSP102
■ CPB330 ABORIGINAL & TORRES STRAIT
ISLANDER EDUCATION POLICY
Historical, economic, social factors influencing the position
of Aborigines and Torres Strait Islanders; cultural factors and
educational policies and programs; development of policies
and programs appropriate for these people.
Courses: ED37, ED43, ED50, ED51 , ED52, ED54
Credit Points: 12 Contact Hours: 3 per week
■ CPB331 ASIAN CULTURE & EDUCATION
Provides pre-service teachers with knowledge and skills for
working in the Asian context of Australian education. Content
includes: cultural forms in Asia; contemporary socio-political
developments; past and present educational strategies;
promoting informed Asian awareness in curriculum and classrooms.
Courses: ED37, ED43, ED50, ED51, ED52, ED54
Credit Points: 12 Contact Hours: 3 per week
■ CPB334 POWERFUL TEACHERS, POWERFUL
STUDENTS
Thematic questions about teaching: understanding the current
notion of teacher/student power; ways of understanding
teacher/student power and teaching through powerful and
empowering teaching/learning models; the practical knowledge
needed to empower beginning teachers.
Courses: ED37, ED43, ED50, ED51, ED52, ED54
Credit Points: 12 Contact Hours: 3 per week
■ CPB336 EDUCATION & CULTURAL DIVERSITY
The complex issues involved in catering for cultural diversity
in schools and other education settings and strategies for professional
practice in contexts of cultural diversity. Contents
include: cultural change in education; racism in schooling;
curriculum issues; English as a second language; school-community
relations.
Courses: ED37, ED43, ED50, ED51, ED52, ED54
Credit Points: 12 Contact Hours: 3 per week
■ CPB337 GENDER & EDUCATION
The significance of gender issues in education, together with
knowledge of relevant research and policy developments.
There will be an emphasis on the implications for school organisation,
curriculum and teaching strategies.
Courses: ED37, ED43, ED50, ED51, ED52, NS48, ED54
Credit Points: 12 Contact Hours: 3 per week
661
UNIT SYNOPSES