1997 QUT Handbook

■ MIB214 MANAGEMENT OF SPORT &
RECREATION
This subject will examine the development of sports and recreation
management in an increasingly competitive and global
leisure environment. It will examine the full range of management
functions in the sports and recreation context, aiming to
provide the student with a comprehensive understanding of those
functions in this applied context. Both continuing and special
event environments will be investigated, with an emphasis upon
project planning and control. Extensive use of case materials
will illustrate the diversity characteristic of this sector.
Courses: BS50, BS56 Prerequisites: MIB222
Credit Points: 12 Contact Hours: 3 per week
■ MIB215 MARKETING LOGISTICS
Marketing logistics is concerned with the planning, development,
maintenance and control of the system of supply and distribution
activities that place the organisation’s product or service
in the hands of its customers. The subject is designed to
enable students to: understand the importance of logistics; and
make improvements that will increase customer service and
reduce distribution costs. The subject involves the application
of mainly quantitative models and techniques concerned with
product flow from producer to consumer and covers: purchasing
and procurement, manufacturing and distribution strategies,
quality, inventory costs and control, warehousing and transportation,
project network analysis, location and logistics planning.
Plant visits are an important part of the learning process.
Courses: BS50, BS56, IF56, IF40
Prerequisites: EFB101 and MIB217 or MKB141
Credit Points: 12 Contact Hours: 3 per week
Incompatible with: MKB136
■ MIB216 MARKETING DECISION MAKING
This unit provides a detailed examination of decisions in specific
tactical and strategic areas of marketing and marketing
management. These areas include sales forecasting, market
analysis, product planning, pricing, promotion, distribution
and other areas. Decisions are viewed from quantitative perspectives
with emphasis on computer models and spreadsheets.
A primary part of the course may be devoted to a computerbased
marketing simulation which provides a realistic decision-making
environment.
Courses: BS50, BS56, IF56, IF40
Prerequisites: BSB112 and MIB217 or MKB141
Credit Points: 12 Contact Hours: 3 per week
Incompatible with: MKB148
■ MIB217 MARKETING MANAGEMENT
The unit extends the student’s knowledge of the fundamental
principles covered in the foundation unit in the degree (Marketing
& International Business) and focuses on the application
of these concepts and theories within the business environment.
Emphasis is on the role of the Marketing Manager at the
Strategic Business Unit/Product Manager level with regard to
their responsibilities in planning, developing and managing
marketing activities. Theory is applied through the development
of a marketing plan incorporating the pivotal steps of:
environmental analysis; market segmentation, targeting and
positioning; product development and management; the implementation
issues in promotion, distribution and pricing.
Courses: BS50, BS56, IF56, IF40, IF41
Prerequisites: BSB116 or MKB140
Credit Points: 12 Contact Hours: 3 per week
Incompatible with: MKB141
■ MIB218 MARKETING SPORT & RECREATION
This subject will encompass the development of sports marketing
strategies in an increasingly competitive and global
leisure environment. In addition to product development, pricing
and distribution elements, the subject will emphasise the
importance of innovative promotion and sponsorship plans.
Principles of sports marketing will be supported by case analyses
and guest lecturers from the sports sector.
Courses: BS50, BS56 Prerequisites: MIB217
Credit Points: 12 Contact Hours: 3 per week
778
■ MIB219 NORTH AMERICAN BUSINESS
DEVELOPMENT
The aim of this unit is to provide the student with an understanding
of the development of business and industry in the
North American context since 1945. It will describe major
patterns in the development of business, and the major social,
economic, political and cultural factors determining those
trends. Topics covered will include: the impact of the Second
World War; capital and finance in American business development;
agricultural developments; manufacturing industry;
the rise of the service sector; transport and distribution; communications
and media.
Courses: BS50, BS56, IF41 Prerequisites: BSB116
Credit Points: 12 Contact Hours: 3 per week
■ MIB220 ORGANISATIONAL MARKETS
(BUSINESS TO BUSINESS MARKETING)
This subject addresses the special requirements and buyer
behaviour of large-scale, bulk-buying customers, such as industrial,
resellers and government buyers. There is growing
recognition in marketing education that these markets constitute
a powerful and essential part of world economy, being
the preliminary source for retailing and manufacturing operations
and the force behind major services sectors in supplying
government and non-government services, including health,
education and works. As such, organisational markets are the
driving factor behind the economy’s health, nationally and
internationally.
Courses: BS50, BS56, IF56
Prerequisites: MIB217 or MKB141
Credit Points: 12 Contact Hours: 3 per week
■ MIB221 RETAIL INDUSTRY
The aim of this unit is to provide a detailed examination of
the nature of the retail sector in Australia. It will commence
with an examination of the development of the sector in the
post 1945 era, followed by an examination of contemporary
trends and issues. Students will have the opportunity of focusing
on a particular segment of this very complex industry
in order to develop a specialised understanding.
Courses: BS50, BS56
Prerequisites: BSB116 and BSB113
Credit Points: 12 Contact Hours: 3 per week
■ MIB222 SPORT & RECREATION INDUSTRIES
This subject will examine the diverse organisations (private,
public and not-for-profit) which comprise the sport and recreation
industries; patterns of leisure behaviour and consumption;
relationship between sport/recreation work and the
economy; impacts of media, the environment, changing
demographics and globalisation on the business of sport and
recreation.
Courses: BS56
Prerequisites: BSB116 and BSB115 or BSB102
Credit Points: 12 Contact Hours: 3 per week
■ MIB223 TECHNOLOGY & INTERNATIONAL
BUSINESS
This unit introduces the student to a conceptual analysis of
evolution, the creation of knowledge, and the impact of technology
in shaping the economic and commercial strategic
agenda of the firm in the international environment. It concentrates
on the determining factors of technology, the measurement
of impact and patterns of development at a global
level.
Courses: BS50, BS56
Prerequisites: BSB113 or EPB116 or EPB140 or EPB150
Credit Points: 12 Contact Hours: 3 per week
Incompatible with: EPB173
■ MIB224 TECHNOLOGY & MARKETING
This unit examines the impact of technology and technological
change on modern marketing and marketing systems. New
technology is forcing significant change in many traditional
marketing processes, while at the same time providing unique
opportunities for gaining access to customers and vital market
data. The unit covers an assessment of the overall impact