1997 QUT Handbook

usinesses and transcription.
Courses: ED50
Credit Points: 12 Contact Hours: 3 per week
Incompatible with: COB119
■ COB200 BUSINESS COMMUNICATION &
TECHNOLOGY
Extends the professional education of teachers of Business
Communication and Technology and provides an opportunity
to broaden knowledge of concepts and application of technology,
its impact on functions, procedures and supervisory
practices in organisations.
Courses: ED26
Credit Points: 12 Contact Hours: 3 per week
Incompatible with: COB156
■ COB203 COMMUNICATION RESEARCH
METHODS
The research methods dealt with include observation, group
discussions, experimental studies, qualitative research and
survey research. Special applications for communications research
are considered and ethical issues discussed. Students
will carry out projects using some of these methods, carry out
elementary statistical procedures, analyse the results, and
present their conclusions.
Courses: BS50, BS56 Prerequisites: COB216
Credit Points: 12 Contact Hours: 3 per week
Incompatible with: COB159, MKB112
■ COB204 COMMUNICATION TECHNOLOGY FOR
ORGANISATIONS
The unit examines the process of adoption and implementation
of new communication technologies within national and
international business organisations. In particular, students will
examine the role of the new communication technologies in
managing and changing communication relationships within
and between organisations.
Courses: BS50, BS56
Prerequisites: BSB112 or 48 credit points of approved prior
study
Credit Points: 12 Contact Hours: 3 per week
Incompatible with: COB123, COB209, COB118, COB171
■ COB205 GROUP COMMUNICATION: THEORY &
PRACTICE
This unit offers exploration and practice in interpersonal and
communication skills such as listening, assertion and negotiation.
Business and media interviewing and small group communication
in organisational settings provide the focus for
study. Interpersonal and group communication theory is a theoretical
base for analysing communication performance. Students
practise problem-solving strategies by rehearsing vocational
situations.
Courses: BS50, BS56
Credit Points: 12 Contact Hours: 3 per week
Incompatible with: COB106
■ COB206 INDEPENDENT STUDY
An opportunity for advanced level undergraduate students to
undertake individual research in an area which is complementary
to their course work.
Courses: BS50, BS56
Credit Points: 12 Contact Hours: 3 per week
Incompatible with: COB161
■ COB207 INTEGRATED MARKETING
COMMUNICATION
In past decades many marketeers separated the various marketing
and promotional functions. They planned and managed
them separately with separate budgets, separate goals and
objectives, and separate views of the market. Today many
companies recognise the concept of integrated marketing communications
which coordinates the various promotional elements
along with other marketing activities that communicate
with customers. Integrated marketing communications
requires a ‘total’ approach to planning marketing and promotion
programs and coordinating communication functions.
656
Courses: BS50, BS56
Credit Points: 12 Contact Hours: 3 per week
■ COB208 INTERCULTURAL COMMUNICATION &
DIVERSITY
This unit introduces the student to issues of cultural diversity
and encourages an awareness of and response to different
modes of communication operating in multicultural and crosscultural
business environments. It demonstrates how individuals
and organisations can, through taking account of cultural
influences or belief and behaviour, increase productivity and
morale. Communication professionals may appreciate and use
differences to find a career that cuts across organisations, countries
and cultures.
Courses: BS50, BS56
Prerequisites: BSB115 and BSB114 or 96 credit points of
approved prior study
Credit Points: 12 Contact Hours: 3 per week
■ COB212 OFFICE PROCEDURES
Communication technology and its impact on functions and
operational procedures in offices.
Courses: ED50
Credit Points: 12 Contact Hours: 3 per week
Incompatible with: COB122
■ COB213 STRATEGIC SPEECH
COMMUNICATION
This unit is based in rhetorical and group communication
theory and informed by a knowledge of semiotics, specifically
the way sign systems both create and interpret social
meaning. Through these theories it introduces students to a
fuller understanding of the verbal and nonverbal languages of
communication. Theory and practice are interrelated to develop
understanding and self-reflexivity within students concerning
their own communication skills. This approach has
the intention of guiding them to become effective persuaders,
opinion leaders, and facilitators of both creative problem-solving
and conflict management in groups within the workplace.
Courses: BS50, BS56 Prerequisites: BSB117 or 48 credit
points of approved prior study
Credit Points: 12 Contact Hours: 3 per week
Incompatible with: COB134
■ COB214 SUPERVISED PROJECT
An individual research project investigating an approved aspect
of communication technology.
Courses: ED50
Credit Points: 12 Contact Hours: 3 per week
Incompatible with: COB128
■ COB216 THEORETICAL PERSPECTIVES ON
COMMUNICATION
This course surveys the intellectual foundations of the communication
discipline and provides an introduction to sophisticated
and systematic explanations of communication and its
consequences. Applications to the problems and opportunities
encountered in the areas of organisational communication,
public relations and advertising will be stressed.
Courses: BS50, BS56
Prerequisites: BSB115 & BSB114, or 48 credit points of
approved prior study
Credit Points: 12 Contact Hours: 3 per week
Incompatible with: COB113
■ COB217 WRITING FOR THE COMMUNICATION
PROFESSIONS
This unit grounds students in the key components of formal
English grammar in order to enhance their understanding of
writing at the word, sentence and paragraph level. The unit
builds on students’ intuitive understanding of how words work
and equips them to work as writers and editors with a command
of language structure and style.
Courses: BS50, BS56
Prerequisites: BSB117 or 48 credit points of approved prior
study
Credit Points: 12 Contact Hours: 3 per week
Incompatible with: COB138