End of Year Report - Richland College

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KPI 1.2 Increase market share of key student segments
Richland College
1.2.1 % of local service area public high school graduates who attend
Richland within one year of graduation
Strategic Measure*
Target Range
Performance
% of max. target range
≥ 26.10 – 29.00
= 30.64
= 105.70%
Each year leadership tracks the percentage of our service area high school graduates who enroll
at Richland College the first year immediately following graduation. The service area public
high schools represent Richland’s most significant marketing opportunity. Performance for this
measure
●●
exceeds the target range by 5.7 percentage points
●●
exceeds the 2009-10 performance by 3.8 percentage points
●●
falls above the 75th percentile ranking for all community colleges participating in the National
Community College Benchmark Project (see Figure 1.2.1)
Richland’s performance for this measure is due to the actions detailed in the organizational
action plan emphasis. Leadership increased the target for 2011-12 to 31.00% in anticipation of
continued growth in enrollments for this market segment and continued expansion of outreach
efforts by Richland College staff.
34.0
32.0
30.0
28.0
26.0
24.0
22.0
20.0
18.0
16.0
14.0
12.0
10.0
Figure 1.2.1
RLC
% Service Area HS Graduates Enrolled
Within One Year of Graduation
100% of target
90% of target NCCBP (75% ranking)
Good
2006 2007 2008 2009 2010
Source: Colleague, Service Area HS Data
*Strategic measures are those identified for special emphasis by college leadership, the DCCCD Board of Trustees, the state or national government, or
SACS accreditation agency. Operational measures are those key to the ongoing vitality of the organization but without strategic emphasis.
End of Year Report 2010-11