End of Year Report - Richland College

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Richland College
1.2.4 % of Dallas County market (excluding local service area) enrolled
as students
Strategic Measure*
Target Range
Performance
% of max. target range
≥ 0.73 – 0.81
= 0.80
= 98.80%
Richland’s leadership monitors the percentage of enrollment that comes from Dallas County
outside of the college’s designated local service area. While Richland is prohibited from
recruiting or advertising outside the local service area, a third of the annual enrollment comes
from this market segment. Performance for this measure
●●
falls within the target range
●●
reflects a slight decrease of 0.01 over 2009-10 (see Figure 1.2.4)
Community activities listed in the Organizational Action Plan emphasis draws participants from
all across Dallas County and contribute to positive performance. Leadership left the target
intact this year based on trend data.
%
0.90
0.80
Dallas County Market Share (outside local service area)
Richland 100% of Target 90% of Target
0.70
0.60
0.50
0.40
0.30
0.20
Good
0.10
0.00
Figure 1.2.4
2006-07 2007-08 2008-09 2009-10 2010-11
Source: DCCCD Colleague System
*Strategic measures are those identified for special emphasis by college leadership, the DCCCD Board of Trustees, the state or national government, or
SACS accreditation agency. Operational measures are those key to the ongoing vitality of the organization but without strategic emphasis.
End of Year Report 2010-11