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End of Year Report - Richland College

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28<br />

<strong>Richland</strong> <strong>College</strong><br />

1.2.6 % <strong>of</strong> local service area historically underserved population enrolled<br />

as students (African-American and Hispanic)<br />

Strategic Measure*<br />

Target Range<br />

Performance<br />

% <strong>of</strong> max. target range<br />

≥ 5.40 – 6.00<br />

= 6.33<br />

= 105.50%<br />

<strong>Richland</strong>’s leadership monitors the percentage <strong>of</strong> the service area historically underserved market<br />

that enrolls in at least one credit or continuing education class during the academic year as<br />

an indication <strong>of</strong> market penetration for these important student segments. Performance for this<br />

measure<br />

●●<br />

exceeds the target range by 5.5 percentage points<br />

●●<br />

reflects a 4-year positive trend overall and for African-American and Hispanic segments individually<br />

(Figure 1.2.6A)<br />

●●<br />

addresses the state mandate to Close the Gaps in access to higher education<br />

●●<br />

reflects a positive 5-year trend in African-American and Hispanic credit student enrollment<br />

●●<br />

(Figures 1.2.6B,C)<br />

reflects a positive 3-year trend in African-American and Hispanic continuing education student<br />

enrollment (Figures 1.2.6D,E)<br />

The college’s Organizational Action Plan emphasis includes significant actions to increase<br />

enrollments for historically underserved students. Leadership increased the target to 7.00 for<br />

2011-12 in anticipation <strong>of</strong> increased outreach efforts in order to address the state mandate to<br />

Close the Gaps.<br />

(%) Market Share <strong>of</strong> Service Area<br />

10.0<br />

2006-07 2007-08 2008-09 2009-10<br />

9.0<br />

2010-11 100% <strong>of</strong> Target 90% <strong>of</strong> Target<br />

8.0<br />

7.0<br />

6.0<br />

Good<br />

5.0<br />

4.0<br />

3.0<br />

2.0<br />

1.0<br />

0.0<br />

Total Afr-Amer/Hispanic Afr-American Hispanic<br />

Figure 1.2.6A<br />

Source: DCCCD Colleague System<br />

*Strategic measures are those identified for special emphasis by college leadership, the DCCCD Board <strong>of</strong> Trustees, the state or national government, or<br />

SACS accreditation agency. Operational measures are those key to the ongoing vitality <strong>of</strong> the organization but without strategic emphasis.<br />

<strong>End</strong> <strong>of</strong> <strong>Year</strong> <strong>Report</strong> 2010-11

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