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End of Year Report - Richland College

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KPI 1.4 Respond to community educational needs<br />

<strong>Richland</strong> <strong>College</strong> 37<br />

1.4.1 # <strong>of</strong> online credit contact hours<br />

Strategic Measure*<br />

Target Range<br />

Performance<br />

% <strong>of</strong> max. target range<br />

≥ 1,620,000 – 1,800,000<br />

= 1,825,680<br />

= 101.40%<br />

<strong>Richland</strong>’s online course <strong>of</strong>ferings are instrumental for the college’s agile response to students’<br />

need for alternative modes <strong>of</strong> instructional delivery and scheduling. Performance for this measure<br />

●●<br />

exceeds the target range by 1.40 percentage points<br />

●●<br />

exceeds that <strong>of</strong> all 6 peers<br />

●●<br />

represents a 5-year positive trend (see Figure 1.4.1A)<br />

●●<br />

represents a 23% market share<br />

●●<br />

represents a decline in online market share <strong>of</strong> 2 percentage points since 2009-10 (see Figure<br />

1.4.1B)<br />

While <strong>Richland</strong> <strong>College</strong> continues to <strong>of</strong>fer an aggressive online schedule, peers 1, 2, and 3, are<br />

now also <strong>of</strong>fering more online classes in their schedules. Leadership is aware <strong>of</strong> the need for the<br />

college to maintain an edge for this important market segment while not sacrificing quality. Many<br />

<strong>of</strong> the significant activities during 2010-11 and continuing into 2011-12 involve pr<strong>of</strong>essional development<br />

for teaching online and also peer review <strong>of</strong> online instruction. Leadership raised the target<br />

to 2,000,000 contact hours for 2011-12 based on trend data.<br />

2,400<br />

2,100<br />

1,800<br />

# <strong>of</strong> Online Contact Hours<br />

RLC Peer 1 Peer 2<br />

Peer3 Peer 4 Peer 5<br />

Peer 6 100% <strong>of</strong> Target 90% <strong>of</strong> Target<br />

Thousands<br />

1,500<br />

1,200<br />

900<br />

600<br />

300<br />

Good<br />

0<br />

Figure 1.4.1A<br />

2006-07 2007-08 2008-09 2009-10 2010-11<br />

% <strong>of</strong> growth since 05/06 RLC=196%, Peer 1=75%, Peer 2=163%, Peer 3=129%<br />

Source: DCCCD Colleague System<br />

<strong>Richland</strong>'s % <strong>of</strong> Online Contact Hours<br />

Market Share for AY10-11<br />

RLC<br />

23%<br />

Rest <strong>of</strong><br />

DCCCD<br />

77%<br />

Figure 1.4.1B<br />

Source: DCCCD Colleague System<br />

*Strategic measures are those identified for special emphasis by college leadership, the DCCCD Board <strong>of</strong> Trustees, the state or national government, or<br />

SACS accreditation agency. Operational measures are those key to the ongoing vitality <strong>of</strong> the organization but without strategic emphasis.<br />

<strong>End</strong> <strong>of</strong> <strong>Year</strong> <strong>Report</strong> 2010-11

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