Mobile - Katz Marketing Solutions | Radio Advertising | Media Agency

Triton Digital Chief Operating Officer Mike Agovino said, ―Marketers are increasingly relying on adexchanges and real-time bidding to reach their target audiences in an effective manner. Streaming audio‘sexponential growth has created an exciting new digital advertising channel, and a2x is exactly what themarket needs to streamline the buying process, making the ads more accessible, and enabling publishers tobetter monetize their content."according to data released today by MoPub, one of the largest mobile adexchanges.Overall, mobile ad prices rose over 50 percent in the fourth quarter of 2012, butadvertisers paid most for ads on iPads: $1.12 per thousand impressions. iOS adprices in general rose 66 percent, while ads on Android devices became 54percent more expensive.Part of the reason is higher click-through rates. While Android devices see clickthroughrates of about one percent, owners of iOS devices tapped on ads 1.3percent of the time early December, and an even higher 1.7 percent in earlyJanuary.One interesting question for mobile advertisers: are rich media ads more effectivethan static ad images?According to Mopub’s data, gathered from over 30 billion ad impressions inOctober, November, and December last year, the answer is: not really. While richmedia ads are clicked on more frequently, with about 20 to 37 percent higherclick-through rates, they also cost more. In fact, rich media ads cost between 27100