Mobile - Katz Marketing Solutions | Radio Advertising | Media Agency

and an increased desire among customers to avoid crowds around Black Friday, the dayafter Thanksgiving, contributed to that growth and drove strong sales earlier in theshopping season than last year, says a spokeswoman for the pharmacy retail chain. ―Moreshoppers this season were looking to get a head start on checking off their gift lists, andthat coupled with the attractive deals on CVS.com lured in shoppers earlier than usual,‖she says.The same is true for other major retail chains including American Apparel Inc., whichexperienced a 125% growth in sales on Cyber Monday, or the Monday afterThanksgiving, and the following Tuesday, says Stacey Shulman, chief informationofficer and head of e-commerce. ―We had anticipated four times the traffic from CyberMonday 2011, but we ended up with 20 times the traffic,‖ she says. She attributesAmerican Apparel's ability to handle the increased traffic and sales to the retailer'smigration, just prior to the holiday season, to a new ATG Web Commerce e-commerceplatform from Oracle Corp.Mobilize or Die: 9 Reasons WhyMarketers Must Adopt A MoreMobile Mindset in 2013BrodyJan 8th, 20130 CommentOver the past two years, we‘ve had the privilege of helping over 25,000 brands grow their Facebook fan bases, drive more engagement,and increase their social ROI using our suite of powerfully simple Facebook apps. Businesses of all sizes from every industry imaginablehave used North Social promotional apps to distribute millions of digital coupons, capture millions of email addresses, and reward throngsof lucky sweepstakes winners with everything from salty snacks to concert tickets to family vacations to sports cars.While serving up a nice desktop promotional experience is applaudable, we at North Social are not ones to cling to our past successes. Wedemand more. Our customers demand more. Their mobile-phone carrying consumers expect more.Listen, mobile is no longer a ―nice-to-have‖ support medium. It has quickly become THE medium. Over two-thirds of Facebook and Twittertraffic is already coming from mobile devices (let me guess, you‘re probably reading this post on your smartphone). This fundamental shiftdemands a new innovative approach. Without your brand promotions being accessible from any device (smartphone, tablet, or PC), you‘refailing to reach 60-70% of just your social media users.Not having a smart mobile strategy for your brand is no longer an option. It‘s paramount. If you fail to pivot towards the mobile wave ofopportunity now, your consumers will happily rush off to spend quality time with your more mobile-friendly competitor. This is not a boldprediction. This is the harsh reality. In fact, it‘s why our team of cape-wearing developers have spent every waking hour in the last half of2012 to build the world‘s only app platform to work seamlessly across mobile, tablet, and desktop.That means brand marketers should begin carving out budget and devoting even more resources to reach and engage the on-the-goconsumer. Quit bucketing marketing spend by medium or device. It‘s time to divvy up those dollars based on consumer behavior. Throwlast year‘s plan out the window, it‘s time to adapt and evolve to this new marketing climate. Because if you don‘t, like the Woolly Mammoth,your brand will soon become extinct.“It is not the strongest of the species that survive, nor the most intelligent, but the onemost responsive to change” – Charles DarwinOkay, if you‘re still not convinced mobile is the NOW and FUTURE (or need to feed even more rationale to your Razr phone carrying boss),here are 9 Reasons Why Marketers Must Adopt A More Mobile Mindset in 2013.1. The Stats Don‟t Lie88