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Companies such as Amazon, Starbucks, Target and McDonald‘s are using mobile asanother revenue driver.Mobile is no longer just another accessory – it is a necessity.―Mobile will become even more pervasive in shopping and commerce,‖ said Ludo Collin,CEO of EachScape.―Mobile in the enterprise will become even more pervasive in the enterprise,‖ he said. ―Inaddition, apps will continue to win big for engagement and consumer usage.‖In addition to a rapid growth in mobile traffic, the tablet space will continue to explode.―Also, cloud services will become more popular, enterprise mobility will gain even moreadditional ground and mobile commerce and payments will continue to rise, but stillhaving a few hurdles to overcome,‖ said Tom Nawara, vice president of emergingsolutions and innovations at Acquity Group.―Beyond that, I also believe we'll see a big move into more immersive input – a gestural,voice, audio – and output – augmented reality, pico projectors – related to mobile andconnected devices,‖ he said.―In addition, we will see SoLoMo evolve to SoLoMoCoDa – social, local, mobile,commerce and data – with the number of mobile transactions rising considerably and theamount of data collected from mobile and connected devices going through the roof.‖Mr. Nawara also predicts that marketers will see the second-screen become more andmore important, with major brands putting money into programs and campaignsaddressing the rapidly growing connection between television and mobile devices.―Organizations need to think and plan from an omnichannel perspective – understandingcustomer interaction occasions in all touchpoints and planning for consistent experiencesacross all of them – but act from a mobile-first stance – understanding that mobile hasvery quickly become the hub of consumer/brand engagement,‖ Mr. Nawara said.Final TakeRimma Kats is associate editor on Mobile Marketer, NewNEW YORK, Oct. 3, 2012 /PRNewswire/ -- A joint study by AOL Inc. and BBDO reveals that 68%of consumer mobile phone use occurs in the home. By mining beneath the surface of "what"people are doing with their smartphones to better understand the "why" behind those mobileactions, this study uncovered several insights that run counter to the traditional view of the mobilespace. The research shows that there is untapped value for brands when they look beyond the144