Mobile - Katz Marketing Solutions | Radio Advertising | Media Agency

extension.‘ We recommend that you use a phone number provided bya call tracking company. You‘ll see why in a moment.The TestWe used local phone numbers provided by LogMyCalls as the callextension number within Google Adwords. Thus our tool,LogMyCalls, was able to extract call analytics from each call.Holiday Inn Express – Logan, Utah – June 2012Resultso Spend – $332o Calls Generated – Google charged us for 60 callsgenerated via click-to-call. This means that 60 peopletapped the phone number in the ad. Google bills for all ofthese taps because it believes they are actual phonecalls. (Note: Most mobile marketers are stuck with thisinformation and this information only).o Calls Completed – Only 29 calls (48.3%) were actuallycompleted and made it to the hotel. The rest wereabandoned before the phone even rang. (Note: The onlyway we knew this is because we used a tracking phonenumber from LogMyCalls to measure call analytics.o Qualified Leads – Only 9 calls (15%) were actuallylooking for a hotel room. (Note: Again the only we knewthis is because we used a LogMyCalls phone number andcall analytics).o Closed Deals – And 6 ended in a room reservation(10%)(Note: Again the only we knew this is because weused a LogMyCalls phone number and call analytics).215