Mobile - Katz Marketing Solutions | Radio Advertising | Media Agency

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The limits of mobile ad attribution have in fact been a barrier for investments by big brands inmobile, but the industry is working to standardize attribution practices.In March 2013, the Interactive Advertising Bureau (IAB), Mobile Marketing Association (MMA),and Media Rating Council (MRC) released a framework for measuring mobile Web adimpressions.THE BOTTOM LINEThe technical issues facing cross-screen marketing and measurement are profound. To aworrying extent, consumers disappear off-radar once they enter the mobile space. Themobile piece of cross-screen won‘t take off until these issues are resolved.Paired with the technical headaches is a bewildering fragmentation problem. There aredozens of tracking, privacy, and audience measurement solutions, particularly on themobile end of things. There are multiple databases with disparate data points on thesame users.If brands place lower values on mobile ads, it is in no small part because they can‘teffectively measure the mobile component of cross-screen campaigns.Intermediaries and solutions providers are in a race to provide the technical solutions thatwill allow marketers to integrate mobile seamlessly into cross-screen campaigns andproperly attribute the results achieved.Mobile Becoming Moms' Daily Shopping CompanionMAY 21, 2013Clothing and beauty were top mobile shopping categoriesThere is no question that mobile is becoming an essential shopping tool for many USmoms. According to a March 2013 survey from retail solutions company Alliance Data,more than half of surveyed mom internet users reported using their smartphone or tabletat least weekly for some aspect of shopping, whether it be research or buying. And 35%of respondents said they used their device daily for shopping purposes.46
Mobile‘s usefulness for shopping is easy to see. Convenience and a better ability to pricecompare were the top reasons moms‘ reported using their device as they moved throughthe purchase funnel.Clothing and beauty ranked as the top product categories for which moms shopped ontheir smartphones and tablets, at 56% and 47%, respectively. Households products rankedthird, researched by 42% of respondents, a significant figure for CPG brands, which havealready moved quickly into the mobile advertising space.Showrooming—the practice of going into stores to compare products and prices, oftenusing mobile to shop around—is common among moms, as well. At both electronics andbig-box retailers, half of mom mobile shoppers surveyed said they used their smartphone47
Page 1 and 2: Summary1
Page 3 and 4: thus, are struggling to respond to
Page 5 and 6: mobile.‖And, CMOs must understand
Page 7 and 8: The earliest mobile advertising too
Page 9 and 10: The upheaval that the Internet has
Page 11 and 12: But when we ask respondents whether
Page 13 and 14: ―The most significant issue for a
Page 15 and 16: Mobile Internet advertising is the
Page 17 and 18: How? With ads that are native to th
Page 19: There's an onus on publishers to im
Page 23 and 24: Some mobile analysts mistakenly bel
Page 26: He may even catch the tail-end of t
Page 30: In these campaigns, users don‘t s
Page 34: Unaided brand recall was 43% for au
Page 38 and 39: The technical hurdles are formidabl
Page 41 and 42: Privacy IssuesApple has now phased
Page 44: Google has the same complaint in th
Page 49 and 50: 1) CPG is adopting mobile faster th
Page 51 and 52: Performance-based pricing models ar
Page 53 and 54: eMarketer expects mobile video adve
Page 55 and 56: Listen To The Sound Of My VoiceA vo
Page 57 and 58: A new report investigating consumer
Page 59 and 60: The next day, Foursquare announced
Page 61 and 62: Expand context beyond locationLocat
Page 63 and 64: Using this tool, VocalizeMobile was
Page 65 and 66: the brands I see in commercials and
Page 67 and 68: "It's not just about trying to move
Page 69 and 70: ―Mobile is becoming one of the fo
Page 71 and 72: time on a mobile device) could be r
Page 73 and 74: ―travelers,‖ ―parents‖ and
Page 75: Failing to Connect with Users Durin
Page 78 and 79: Location is a big deal. For the his
Page 80 and 81: Adfonic, abuying platform for mobil
Page 82 and 83: media-consuming device. But what th
Page 84 and 85: Whether or not mobile users will be
Page 86 and 87: advertisers are coming to us for cu
Page 88 and 89: and an increased desire among custo
Page 90 and 91: 7. Mobile Puts The “R” in Retai
Page 92 and 93: SoLoMo: Time to Get Social, Think L
Page 94 and 95: Companies and marketers who want to
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Making the most of a mobile video p
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―Since mobile rich media ad servi
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Triton Digital Chief Operating Offi
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mobile-centric ad unit? It seems cl
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The study goes on suggesting that t
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An overwhelming majority—92%- of
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―I think progress is being made
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Google also posted better-than-expe
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Mobile has also added another layer
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Facebook.Stock has climbed from und
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IAB: Almost two-third of mobile vid
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Mobile Marketing Analytics Are Diff
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There is gold waiting in every mobi
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Mobile ticketingParamount is runnin
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Digital Dimes to Mobile PenniesNow
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evenues in the third quarter after
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128
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Other research showed that TV ads w
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Lockhorn continued that monetary ch
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Among smartphone owners who havenev
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Display Ads' Dubious In-View Perfor
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We've heard Pandora CEO Joe Kennedy
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Talking Point: At the moment, most
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―Make one Web - ensure content an
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Companies such as Amazon, Starbucks
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4. Mobile advertising performs poor
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Recent developments meant to addres
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150
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demographic reported having made at
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effectiveness, a banner click rate
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Digital Experts Tell Us The 7 Bigge
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The other concern I have with mobil
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This shift has been problematic for
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The 1800-Flowers mobile siteWith th
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Measuring mobile video beyond the c
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entries and then tries to provide r
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“It brings together the best of b
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172
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campaigns conducted between Novembe
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uild big money off of it," said Man
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But an effective way of combating u
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Analog 54% 36%Digitally influenced
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etailers’ recent efforts to scale
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That‘s a lot of consumer data to
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As mobile display advertising matur
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Mobile devices‘ smaller screens a
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The YP study shows that the sweet s
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These limitations depress demand fo
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Like similar studies before it, AdS
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percent. Trademob found that 22 per
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We Took Control Away4-day mobile im
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Statistics for the current year sug
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Key takeaways from the forecast:Spe
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52% of marketers report that they a
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Data from ScanLife’s “Mobile Ba
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vs. 10%); making a purchase on a mo
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Challenge Marketers on MobileAUGUST
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Marketers that push creative bounda
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Implications- If we had used the st
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uying against content or even vast
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action with a brand; however, it‘
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was relevant to them, making this t
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MOBILE INTERNET USE ACCOUNTED FOR 1
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ADVERTISERS, SHE CLAIMS. HOWEVER, A
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Study: More Users Clicking Ads, Ris
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Distrust, Irrelevance Temper Mobile
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About The Data: The 2012 Hipcricket
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topping the list in terms of consum
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Foursquare, about to celebrate its
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Here are the top tasks in terms of
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25.2% Newsstand (12)23.7% Lifestyle
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According to Nielsen the majority o
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Mobile - Katz Marketing Solutions | Radio Advertising | Media Agency

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