Mobile - Katz Marketing Solutions | Radio Advertising | Media Agency

Mobile advertising is proving to be effective across the entire purchase funnel, with 75percent of respondents saying they have been introduced to something new via theirmobile device, 67 percent feeling that mobile has provided them with better options, 46percent having made purchases using their mobile device and 45 percent saying mobilehas influenced their in-store purchases.With 66 percent of consumers surveyed having spent money on an activity via a mobiledevice, mobile commerce is expected to continue to grow and evolve. InMobi found that80 percent of consumers plan to conduct mobile commerce in the next 12 months, a 21percent increase from today.InMobi surveyed 15,000 mobile Web users across 14 markets for the report.―While the trend towards increased mobile use is not necessarily surprising, we find thatis very interesting that 75 percent of the respondents in the study have been introduced tosomething new via their mobile devices—not only are we using our mobiles forcommunication, we are now relying on these devices for discovery of new things andproducts,‖ Mr. Latkar said.55% of Social Networking Consumption Occurs on A MobileDeviceFebruary 27, 2013 by MarketingCharts staffConsumers are spending an increasingamount of time performing various activities on mobile devices, finds comScore in its―US Mobile Future in Focus‖ [download page] report. In fact, in December of last year,comScore finds that 37% of total time spent online was via a mobile device, a far greateramount than the 23% GfK indicated in an earlier study. Among the categories that wereabove-average in mobile share of internet time were maps (84% mobile), weather (60%),music (57%), and social networking (55%). The increasing use of mobiles for socialnetworking has been well-documented recently: for example, a study from the NPDGroup revealed that 27% of tablet and 20% of smartphone users are migrating theirFacebook time from their PCs to their mobile devices. An earlier Nielsen study indicatedthat 40% of social networking consumption in July 2012 was via a mobile application orvia the mobile web.Some of the disparities between the comScore numbers and the figures from GfK(regarding total internet time on a mobile device) and Nielsen (concerning social media70