Mobile - Katz Marketing Solutions | Radio Advertising | Media Agency

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Google has the same complaint in the world of paid mobile search ads. (See charts, right.)Every large player in mobile advertising is eager for solutions that will accurately attributeconversions that originate on one device but are completed on another.44
Page 1 and 2: Summary1
Page 3 and 4: thus, are struggling to respond to
Page 5 and 6: mobile.‖And, CMOs must understand
Page 7 and 8: The earliest mobile advertising too
Page 9 and 10: The upheaval that the Internet has
Page 11 and 12: But when we ask respondents whether
Page 13 and 14: ―The most significant issue for a
Page 15 and 16: Mobile Internet advertising is the
Page 17 and 18: How? With ads that are native to th
Page 19: There's an onus on publishers to im
Page 23 and 24: Some mobile analysts mistakenly bel
Page 26: He may even catch the tail-end of t
Page 30: In these campaigns, users don‘t s
Page 34: Unaided brand recall was 43% for au
Page 38 and 39: The technical hurdles are formidabl
Page 41 and 42: Privacy IssuesApple has now phased
Page 46 and 47: The limits of mobile ad attribution
Page 48 and 49: or tablet to look up product and pr
Page 50 and 51: 2012 was another banner year for th
Page 52 and 53: consumer products advertisers were
Page 54 and 55: OK ComputerStanford professor Cliff
Page 56 and 57: Enter Google‘s Jason Spero and Mi
Page 58 and 59: S Foursquare Planning to OfferCheck
Page 60 and 61: Let's Get Personal: The Next Step I
Page 62 and 63: Pandora and other online radio serv
Page 64 and 65: The majority of folks are searching
Page 66 and 67: MG to Track How Mobile Ads Leadto I
Page 68 and 69: New Mobile Multitasking Defined As
Page 70 and 71: Mobile advertising is proving to be
Page 72 and 73: Consider these highlights:96% of ma
Page 74 and 75: emove false perceptions about testi
Page 77 and 78: SOURCES "Seven Shades of Mobile" st
Page 79 and 80: We work with publishers with over 1
Page 81 and 82: Pew Research CenterAnd probably to
Page 83 and 84: you‘re doing email or social medi
Page 85 and 86: Nihal Mehta, CEO and co-founder of
Page 87 and 88: creation and execution. "We're actu
Page 89 and 90: To see how big of an opportunity th
Page 91 and 92: Furthermore, video ads come with hi
Page 93 and 94:
similar study of US mobile users, N
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Some 42% of marketers expressed con
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For example, a retailer could lever
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Mobile marketing is like sex: nearl
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and 40 percent more than traditiona
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Knowing where and when you shop --
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search behaviors, the most striking
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―It implies that marketers need t
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Google keeps more than half of US m
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The survey broke social and video m
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Large percentage rates of growth lo
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Mobile Video.Adding mobile video to
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Fat Fingers is a huge problem that
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Far too many mobile marketers are t
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and effective way to connect with t
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Smartphone owners more likely to ac
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The blip says a lot about the state
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daily deals."Mobile is presenting n
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The “JiWire Mobile Audience Insig
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That made TV commercials more impor
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Google conducted a study which show
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problem is, fewer than half of onli
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Advertisers are also limited by wha
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click-to-call buttons, which allow
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___________________________________
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―In working with our clients to d
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conventional view of what consumers
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uyers perceived as driving up price
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Beyond cookiesOne strategy for prov
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151
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The ―JiWire Mobile Audience Insig
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That drives effective clickthrough
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A survey from Localytics found that
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Lockhorn continued that monetary ch
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Since online already accounts for a
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Check out today‘s other articles,
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IDC also forecasts that worldwide b
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The study also found a jump in bran
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The company‘s mobile-payment syst
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―Any brand that is advertising on
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Tablet Ads Deliver Results, but Bar
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Will Mobile's Massive Growth EverEq
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If we were to apply this TradeMob d
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Wednesday, Sept. 19, 2012The New Di
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The survey of 8,000 primary househo
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___________________________________
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Mobile devices‘ smaller screens a
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latest trend, (mobile advertising)
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As mobile display advertising matur
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The YP study aggregated 1.5 billion
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Using the Web on a desktop, laptop,
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The study also showed about 6-7% of
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elieves that accidental clicks are
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Mobile Users Prefer to Hear from Br
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Deprivation: An Emotional Experienc
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2012. Before this year, Japan was t
Page 205 and 206:
Mobile, despite rapid growth, accou
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Mobile Barcode Scanning ExplodesAcc
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Mobile Ads Lead 1 in 4 Smartphone C
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Video and entertainment lead in mob
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Campuses are a microcosm of the mob
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extension.‘ We recommend that you
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What the media planner/buyer thinks
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ad time.Mobile: You hungry? There
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that to clients. Was it actually vi
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The responses varied by sex, with m
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MOBILE,‖ SAYS MR MURPHY. ―THEY
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TRYING TO APPLY THE INFORMATION BEC
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The study also offered user data on
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for rewards, just 28% report having
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higher levels of education. Why are
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somewhat comfortable with it. Perha
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The study, which analysed predictio
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downloaders who are seeking medical
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more than two-thirds who bought a n
Page 243 and 244:
Results from Google‘s report indi
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Mobile - Katz Marketing Solutions | Radio Advertising | Media Agency

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