Mobile - Katz Marketing Solutions | Radio Advertising | Media Agency

Performance-based pricing models are still the most popular, while the hybrid model hasdecreased, with only 2.1% of revenues priced with a hybrid model, down from 4.2% in 2011.Impression-based models, CPMs, rose to 32% of revenues priced, up from 31.3% in 2011.Performance-based metrics also rose to 65.9% of revenues priced, up from 64.6% in 2011.RTB continues to gain traction across channels, says Linda Gridley, President and CEO ofGridley & Company, in her forward-looking segment of the presentation, as the technology andtransparency will help advertisers become more efficient in their buying. Gridley highlights datafrom eMarketer and Forrester Research and SpotXchange regarding that aspect of onlineadvertising4-29-13With broad audience base, CPGs seek to reach consumers across devicesand platformsExperimenting with various mobile advertising tactics has helped CPGmarketers stand out among other industries. As consistent spenders in themobile advertising space, Millennial Media reported that from 2011 to2012, the consumer goods vertical grew 235% on its platform. In addition,a study by comScore and Millennial Media found that the vertical‟sprimary goal of driving brand awareness is a core reason for expandedreliance on the mobile platform.According to comScore and Millennial‟s findings, when compared with alladvertisers, 46% of consumer goods campaigns worldwide in 2012 focusedon brand awareness, while only 14% of advertisers across all verticalsfocused on the same goal for their mobile ads. Other common goals among51