Mobile - Katz Marketing Solutions | Radio Advertising | Media Agency

Talking Point: At the moment, most people view mobile ads as an intrusion but I suggestyou ask your customers if they want to receive communications from you on their mobiledevice and what type of communications they expect.The other concern I have with mobile today is that there seems to be a heavy interestfrom bargain hunters that want special offers, coupons, discounts etc. And I am not allthat excited about investing limited resources chasing a segment of the market that willgenerate low margin sales combined with little to no loyaltyThis year, the amount of time US consumers spent using mobile devices—excluding talktime—will grow 51.9% to an average 82 minutes per day, up from just 34 minutes in2010, eMarketer estimates.Mobile measurementMobile video tends to be cut shorter than other video formats to best capture mobileusers’ short attention spans, meaning that consumers have less time to take anaction.also more episodic140