Mobile - Katz Marketing Solutions | Radio Advertising | Media Agency

Let's Get Personal: The Next Step In The Evolution OfMobile Target Marketingby Puneet Mehta, 94 minutes agoCommentRecommendinShare3You are subscribed to the Online Media Daily email newsletter.RSSEmailPrintTagshyper local, interactive, marketing, mobileSmartphones are inherently more personal than the more ancestral advertising channels.TV, radio, print, billboard and even PC have catered to mass communication, withadvertisers hoping their brand messages will stick. Today‘s always-on consumers havemuch different expectations with their mobile devices.Consumers want to interact with brands on a highly personalized level, receiving offersand ads tailored and delivered to them when and where it is appropriate, and nothing else.To succeed on mobile, marketers need to get smarter about their mobile marketingstrategies to be customer-centric and influence them at precise moments of decisionmaking. Today, mobile targeting is based on peak points of mobile engagement, but tomeet customer‘s expectations and demands, mobile marketers will have to go beyondgeneralized peak point of engagement to contextually relevant ads.As mobile marketing evolves, advertisers need to:Understand secondary location dataTechnology needs to drive true relevance by being situationally-aware of a user‘ssurroundings, beyond just nearby places, events, etc. Marketers need to bring insecondary location-based real-time data that exists, such as weather, traffic conditionsand economic factors, to provide a true hyper-local and 360-degree user experience andprovide for instant actionability.60