Mobile - Katz Marketing Solutions | Radio Advertising | Media Agency

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As mobile display advertising matures, the number of accidental clicks should decrease.Fraudulent clicks should also subside as the industry gets a better handle on how toaddress mobile-specific challenges.In the interim, brands should carefully vet mobile inventory providers for reputablepublishers and specifics regarding click-quality controls and policies. Brands may alsotake advantage of ad verification tools and services, many of which offer blacklists ofhigh-risk sites and click-fraud offenders. Ad verification can also allow brands to activelypolice their own advertising activity to ensure maximum performance and efficiency.Corporate subscribers have access to all eMarketer analyst reports, articles, data andmore. Join the over 750 companies already benefiting from eMarketer’s approach. Learnmore.Check out today’s other articles, “Social Media Proves Value, Gets Budgets” and“Vietnam Tops Online Video Viewing Penetration in Asia-Pacific.”REPORT: 40% OF MOBILE ADS ARE A WASTE OF MONEY9-17-2012We've heard Pandora CEO Joe Kennedy point out how mobile advertising is booming. And, he's right.According to eMarketer mobile advertising will jump to $5.9 billion by 2016. However, using the hottest or186
latest trend, (mobile advertising) doesn't always mean advertisers will get a great return on their investment.In fact, eMarketer has discovered it may be quite the opposite as 40% of all mobile ad clicks worldwide aredeemed invalid.eMarkter reports 6 million mobile display advertising clicks worldwide resulted in wasted dollars forbrands. "Mobile devices‘ smaller screens and the imprecision of using one‘s finger for site navigation werelikely contributors to the high rate of accidental clicks (22%). Poorly placed or rendered mobile display adunits may have also played a role. Click fraud is hardly a new concept to pay-per-click (PPC) marketers,and the same basic types that occur on desktop have migrated to mobile. The study found one in 10 displayclicks were from a botnet or client-side fraud. A botnet is a virus that creates a false click count then loggedin the advertiser‘s or site‘s server."Are Marketers Wasting Money on Mobile Ad Clicks?SEPTEMBER 17, 2012Forty percent of all mobile ad clicks worldwide deemed invalidAs of March 2012, about 10% of all US internet visits came from smartphones andtablets, according to comScore, but mobile advertising budgets lag. Email and crosschannelmarketing solutions provider Strongmail found in April that more than half(54%) of business executives worldwide who invested in mobile spent less than 5% oftheir total digital dollars on mobile marketing, including advertising.And June findings from Trademob offer mobile marketers and advertisers littlejustification for additional budget, especially for display ads. The app marketing platformfound 40% of approximately 6 million mobile display advertising clicks worldwideresulted in wasted dollars for brands.187
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Summary1
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thus, are struggling to respond to
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mobile.‖And, CMOs must understand
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The earliest mobile advertising too
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The upheaval that the Internet has
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But when we ask respondents whether
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―The most significant issue for a
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Mobile Internet advertising is the
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How? With ads that are native to th
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There's an onus on publishers to im
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Some mobile analysts mistakenly bel
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He may even catch the tail-end of t
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In these campaigns, users don‘t s
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Unaided brand recall was 43% for au
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The technical hurdles are formidabl
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Privacy IssuesApple has now phased
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Google has the same complaint in th
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Mobile‘s usefulness for shopping
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1) CPG is adopting mobile faster th
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Performance-based pricing models ar
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eMarketer expects mobile video adve
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Listen To The Sound Of My VoiceA vo
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A new report investigating consumer
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The next day, Foursquare announced
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Expand context beyond locationLocat
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Using this tool, VocalizeMobile was
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the brands I see in commercials and
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"It's not just about trying to move
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―Mobile is becoming one of the fo
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time on a mobile device) could be r
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―travelers,‖ ―parents‖ and
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Failing to Connect with Users Durin
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Location is a big deal. For the his
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Adfonic, abuying platform for mobil
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media-consuming device. But what th
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Whether or not mobile users will be
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advertisers are coming to us for cu
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and an increased desire among custo
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7. Mobile Puts The “R” in Retai
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SoLoMo: Time to Get Social, Think L
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Companies and marketers who want to
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Making the most of a mobile video p
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―Since mobile rich media ad servi
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Triton Digital Chief Operating Offi
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mobile-centric ad unit? It seems cl
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The study goes on suggesting that t
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An overwhelming majority—92%- of
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―I think progress is being made
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Google also posted better-than-expe
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Mobile has also added another layer
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Facebook.Stock has climbed from und
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IAB: Almost two-third of mobile vid
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Mobile Marketing Analytics Are Diff
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There is gold waiting in every mobi
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Mobile ticketingParamount is runnin
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Digital Dimes to Mobile PenniesNow
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evenues in the third quarter after
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128
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Other research showed that TV ads w
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Lockhorn continued that monetary ch
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Among smartphone owners who havenev
Page 136 and 137: Display Ads' Dubious In-View Perfor
Page 138 and 139: We've heard Pandora CEO Joe Kennedy
Page 140 and 141: Talking Point: At the moment, most
Page 142 and 143: ―Make one Web - ensure content an
Page 144 and 145: Companies such as Amazon, Starbucks
Page 146 and 147: 4. Mobile advertising performs poor
Page 148 and 149: Recent developments meant to addres
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Page 154 and 155: demographic reported having made at
Page 156 and 157: effectiveness, a banner click rate
Page 158 and 159: Digital Experts Tell Us The 7 Bigge
Page 160 and 161: The other concern I have with mobil
Page 162 and 163: This shift has been problematic for
Page 164 and 165: The 1800-Flowers mobile siteWith th
Page 166 and 167: Measuring mobile video beyond the c
Page 168 and 169: entries and then tries to provide r
Page 170 and 171: “It brings together the best of b
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Page 174 and 175: campaigns conducted between Novembe
Page 176 and 177: uild big money off of it," said Man
Page 178 and 179: But an effective way of combating u
Page 180 and 181: Analog 54% 36%Digitally influenced
Page 182 and 183: etailers’ recent efforts to scale
Page 184 and 185: That‘s a lot of consumer data to
Page 188 and 189: Mobile devices‘ smaller screens a
Page 190 and 191: The YP study shows that the sweet s
Page 192 and 193: These limitations depress demand fo
Page 194 and 195: Like similar studies before it, AdS
Page 196 and 197: percent. Trademob found that 22 per
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Page 200 and 201: We Took Control Away4-day mobile im
Page 202 and 203: Statistics for the current year sug
Page 204 and 205: Key takeaways from the forecast:Spe
Page 206 and 207: 52% of marketers report that they a
Page 208 and 209: Data from ScanLife’s “Mobile Ba
Page 210 and 211: vs. 10%); making a purchase on a mo
Page 212 and 213: Challenge Marketers on MobileAUGUST
Page 214 and 215: Marketers that push creative bounda
Page 216 and 217: Implications- If we had used the st
Page 218 and 219: uying against content or even vast
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Page 222 and 223: was relevant to them, making this t
Page 224 and 225: MOBILE INTERNET USE ACCOUNTED FOR 1
Page 226 and 227: ADVERTISERS, SHE CLAIMS. HOWEVER, A
Page 228 and 229: Study: More Users Clicking Ads, Ris
Page 230 and 231: Distrust, Irrelevance Temper Mobile
Page 232 and 233: About The Data: The 2012 Hipcricket
Page 234 and 235: topping the list in terms of consum
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Foursquare, about to celebrate its
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Here are the top tasks in terms of
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25.2% Newsstand (12)23.7% Lifestyle
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According to Nielsen the majority o
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