Mobile - Katz Marketing Solutions | Radio Advertising | Media Agency

media-consuming device. But what the research has shown is that media opportunities on mobile are not simply amatter of screen size; they are multi-modal functions of environment, content, and screen. For advertisers, this meansthat the most effective advertising is a multi-screen campaign, whilst publishers need to ensure their content is availableacross all screens.‖Decipher managing director, Nigel Walley, said the results of the survey had: ―led us to challenge our perceptions ofmobile advertising, and to debunk the myth that it is size that matters.‖You can access a copy of the report here. And YuMe and Decipher will be presenting the full report at 12 noon attoday's Guardian Changing Media Summit.News:Mobile Advertising,Mobile & Tablet Adoption & Trends:According to data from Cisco, the number of mobile devices will exceed the worldpopulation this year. We‘ll hit 1.4 mobile-connected devices per capita by 2017.Rimm Kaufman‘s Q4 2012 study showed that their clients saw 25% of Googlesearch visits coming from mobile devices that quarter. However, it was only 19%for Yahoo search traffic, and 6% for Bing search traffic.I personally would speculate that this is a result of Google being the defaultsearch engine on all Apple and Android devices. Most users don‘t care enough togo out of their way to change that default.Tablets Convert Well:Tablets vs. Desktop:An eConsultancy study found that tablet conversion rates for Cyber Monday2012 were on par with desktop conversion rates.Another study with smaller affiliate-focused data reported conversion ratesalmost double for tablet over PC.I think that‘s higher than normal based on a couple of private conversations withpeople working in ecommerce, but they have suggested that on par or +/- 10% ispretty accurate.As mentioned earlier, ROI for tablet PPC can be much higher due to lower CPCs.Tablets vs. Mobile:The same eConsultancy study of Cyber Monday 2012 showed that tabletsconverted 4x better than smartphones.Tablets By Time of Day:No big surprise here, but a Get Elastic study (they produce tablet ecommercesites) showed that tablet conversions are highest on nights and weekends. If82