Mobile - Katz Marketing Solutions | Radio Advertising | Media Agency

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Among smartphone owners who havenever engaged with mobile ads, a lack of relevance is the top reasonwhy, according to [download page] a July 2012 survey fromHipcricket. 43% of this group said that the ads were not relevant totheir interests, while 39% said they did not appeal to them. Othercommon reasons for not engaging with a mobile ad include concernthat it was spam (31%) and uncertainty over the source (21%).Overall, 35% of the mobile owners surveyed said that they havenever engaged with a mobile ad.WALL STREET AND SILICON VALLEY ARE BOTH HOPINGHE IS RIGHT – AND THAT THE MOBILE WORLD IS NOTDESTINED FOR ITS OWN VERSION OF THE DOTCOMBUST BEFORE THE PROMISED PAY-OFF ARRIVES.FOR NOW, ADVERTISING RATES ARE ―TERRIBLE‖, WITHCPMS, OR COST PER THOUSAND VIEWS, RUNNING AT35-40 CENTS, SAYS MATT MURPHY, WHO RUNS THEMOBILE START-UP FUND AT VENTURE CAPITAL FIRMKLEINER PERKINS. THAT COMPARES WITH RATES THATARE AS MUCH AS 20 TIMES HIGHER FOR PREMIUM WEBSITESThe online ad industry‘s Making Measurement Make Sense (3MS)initiative calls for a new viewability metric that would only measurewhen 50 percent of an ad is in view for at least one second. The134
problem is, fewer than half of online ads meet that standard,according to a forthcoming study due out TuesdayWe‘ve seen average ctrs drop over the years because it‘s not anatural behavior for people to click on a display ad and leave theircurrent digital environment.Campuses are a microcosm of the mobile world of tomorrow, a world in whichconsumers tethered to mobile devices live under economic pressure but spendnonetheless. As such, college campuses are fertile testing grounds for mobile marketers.However, college students are quick to judge and are easily turned off by messages thatare interruptive or irrelevant.Nearly seven in 10 students in a Ball State University survey reported they had beenannoyed by mobile ads—and the most likely kind they reported seeing were text ads.Nearly half said they were actually less likely to purchase a product after seeing a mobilead.135
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Summary1
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thus, are struggling to respond to
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mobile.‖And, CMOs must understand
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The earliest mobile advertising too
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The upheaval that the Internet has
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But when we ask respondents whether
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―The most significant issue for a
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Mobile Internet advertising is the
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How? With ads that are native to th
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There's an onus on publishers to im
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Some mobile analysts mistakenly bel
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He may even catch the tail-end of t
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In these campaigns, users don‘t s
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Unaided brand recall was 43% for au
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The technical hurdles are formidabl
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Privacy IssuesApple has now phased
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Google has the same complaint in th
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Mobile‘s usefulness for shopping
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1) CPG is adopting mobile faster th
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Performance-based pricing models ar
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eMarketer expects mobile video adve
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Listen To The Sound Of My VoiceA vo
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A new report investigating consumer
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The next day, Foursquare announced
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Expand context beyond locationLocat
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Using this tool, VocalizeMobile was
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the brands I see in commercials and
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"It's not just about trying to move
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―Mobile is becoming one of the fo
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time on a mobile device) could be r
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―travelers,‖ ―parents‖ and
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Failing to Connect with Users Durin
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Location is a big deal. For the his
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Adfonic, abuying platform for mobil
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media-consuming device. But what th
Page 84 and 85: Whether or not mobile users will be
Page 86 and 87: advertisers are coming to us for cu
Page 88 and 89: and an increased desire among custo
Page 90 and 91: 7. Mobile Puts The “R” in Retai
Page 92 and 93: SoLoMo: Time to Get Social, Think L
Page 94 and 95: Companies and marketers who want to
Page 96 and 97: Making the most of a mobile video p
Page 98 and 99: ―Since mobile rich media ad servi
Page 100 and 101: Triton Digital Chief Operating Offi
Page 102 and 103: mobile-centric ad unit? It seems cl
Page 104 and 105: The study goes on suggesting that t
Page 106 and 107: An overwhelming majority—92%- of
Page 108 and 109: ―I think progress is being made
Page 110 and 111: Google also posted better-than-expe
Page 112 and 113: Mobile has also added another layer
Page 114 and 115: Facebook.Stock has climbed from und
Page 116 and 117: IAB: Almost two-third of mobile vid
Page 118 and 119: Mobile Marketing Analytics Are Diff
Page 120 and 121: There is gold waiting in every mobi
Page 122 and 123: Mobile ticketingParamount is runnin
Page 124 and 125: Digital Dimes to Mobile PenniesNow
Page 126 and 127: evenues in the third quarter after
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Page 130 and 131: Other research showed that TV ads w
Page 132 and 133: Lockhorn continued that monetary ch
Page 136 and 137: Display Ads' Dubious In-View Perfor
Page 138 and 139: We've heard Pandora CEO Joe Kennedy
Page 140 and 141: Talking Point: At the moment, most
Page 142 and 143: ―Make one Web - ensure content an
Page 144 and 145: Companies such as Amazon, Starbucks
Page 146 and 147: 4. Mobile advertising performs poor
Page 148 and 149: Recent developments meant to addres
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Page 154 and 155: demographic reported having made at
Page 156 and 157: effectiveness, a banner click rate
Page 158 and 159: Digital Experts Tell Us The 7 Bigge
Page 160 and 161: The other concern I have with mobil
Page 162 and 163: This shift has been problematic for
Page 164 and 165: The 1800-Flowers mobile siteWith th
Page 166 and 167: Measuring mobile video beyond the c
Page 168 and 169: entries and then tries to provide r
Page 170 and 171: “It brings together the best of b
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Page 174 and 175: campaigns conducted between Novembe
Page 176 and 177: uild big money off of it," said Man
Page 178 and 179: But an effective way of combating u
Page 180 and 181: Analog 54% 36%Digitally influenced
Page 182 and 183: etailers’ recent efforts to scale
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That‘s a lot of consumer data to
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As mobile display advertising matur
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Mobile devices‘ smaller screens a
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The YP study shows that the sweet s
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These limitations depress demand fo
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Like similar studies before it, AdS
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percent. Trademob found that 22 per
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We Took Control Away4-day mobile im
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Statistics for the current year sug
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Key takeaways from the forecast:Spe
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52% of marketers report that they a
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Data from ScanLife’s “Mobile Ba
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vs. 10%); making a purchase on a mo
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Challenge Marketers on MobileAUGUST
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Marketers that push creative bounda
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Implications- If we had used the st
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uying against content or even vast
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action with a brand; however, it‘
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was relevant to them, making this t
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MOBILE INTERNET USE ACCOUNTED FOR 1
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ADVERTISERS, SHE CLAIMS. HOWEVER, A
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Study: More Users Clicking Ads, Ris
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Distrust, Irrelevance Temper Mobile
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About The Data: The 2012 Hipcricket
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topping the list in terms of consum
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Foursquare, about to celebrate its
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Here are the top tasks in terms of
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25.2% Newsstand (12)23.7% Lifestyle
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According to Nielsen the majority o
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