Mobile - Katz Marketing Solutions | Radio Advertising | Media Agency

That made TV commercials more important than ads in any other medium for drivingmobile action, and put it just barely above seeing the brand in a physical store—that is,showrooming.Corporate subscribers have access to all eMarketeranalyst reports, articles, data and more. Join the over750 companies already benefiting from eMarketer‟sapproach. Learn moreDigital Experts Tell Us The 7 Biggest Challenges Of Advertising On Tablets1. Getting the budget:According to Jonathan Greene, R/GA's managing director of mobile and social practice, "It can be challenging to get clients toinvest in mobile advertising, and adding tablets as another potential touchpoint adds complexity in the sell-through."In fact, even though tablets are rapidly rising in popularity — Gartner predicted that 655 million units will make it into users' handsby 2016 — experts told BI that both brands and advertisers still think of advertising on the device as an afterthought.2. It's hard to see an ad's reach:Furthermore, when ad shops are trying to convince clients to invest in digital advertising, said clients usually want to see statisticsfor the advertisements' potential reach.Unfortunately, those numbers are virtually impossible to find.3. Publishers are charging too much:131