Mobile - Katz Marketing Solutions | Radio Advertising | Media Agency

somewhat comfortable with it. Perhaps unsurprisingly, though,comfort showed a clear trend along age lines. 47% of the 18-34 setsaid they were comfortable, falling to 38% of 35-44-year-olds, 34% of45-54-year-olds, and just 23% of those 55 and over.A University of California-Berkeley study also released in July foundthat 46% of mobile owners believe that providers should not keeptheir subscriber location information, and 92% would either probably(22%) or definitely (70%) not allow their provider to use their locationto tailor ads to them.Traditional Media Outperform Digital Channels*Americans engaged in a variety of traditional media are also morelikely to take note of ads than those engaged in digital mediachannels. For example, among users of these media, 82% always orsometimes notice ads in direct mail, with outdoor ads (80%), radio(79%), paid daily newspapers (74%) not far behind. By contrast, just71% of search engine users notice ads on that channel.About the Data: The BrandSpark study surveyed close to 130,000shoppers in North America. The sample size for the select questionsabout ads in various media was 3,057.235