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IAB: Almost two-third of mobile video usage happens athome; users love sharing video clips with their friendsGoogle Does the “Right Thing” for Mobile Ads – Do Others Havethe Guts to Follow?Posted on Fri, Dec 14th, 2012 at 7:58 amby Richard Greenfield — POSTS | DISCLAIMERWe have been highly critical of mobile advertising-to-date. Mobile ads are far moreobtrusive than on the desktop, simply due to the size of the screen – meaning the adrepresents a far greater percentage of the screen and is harder for consumers to avoid. Tomake matters worse, we have noticed an increasing array of companies realizing thatmobile ads are far more likely to be clicked, even if by accident. In turn, these companieshave increased the size of the ads notably (far bigger than what Google runs as a stripalong the bottom of the screen).Facebook‘s Bigger is Better, with sponsored stories and posts that take up morethan the entire mobile device screen: click here (easy to accidentally click as youare gliding thru your news feed)Pandora: big ads with tiny x marks to dismiss them: click hereZynga: full screen ads with a tiny x in upper left hand corner: click here116