Mobile - Katz Marketing Solutions | Radio Advertising | Media Agency

That‘s a lot of consumer data to piece together, especially for privacy-mindedsmartphone and Web users who may not want their personal information shared withoutside companies. But Jumptap said it doesn‘t handle user information until it‘sanonymized and that it gives mobile consumers tools to learn about the process and optout. Last month, the company announced that it has partnered with Evidon, the ad techfirm powering the AdChoices icons that lead to privacy notifications, to bring those iconsto mobile web and app ads.Are Marketers Wasting Money on Mobile Ad Clicks?SEPTEMBER 17, 2012Forty percent of all mobile ad clicks worldwide deemed invalidAs of March 2012, about 10% of all US internet visits came from smartphones andtablets, according to comScore, but mobile advertising budgets lag. Email and crosschannelmarketing solutions provider Strongmail found in April that more than half(54%) of business executives worldwide who invested in mobile spent less than 5% oftheir total digital dollars on mobile marketing, including advertising.And June findings from Trademob offer mobile marketers and advertisers littlejustification for additional budget, especially for display ads. The app marketing platformfound 40% of approximately 6 million mobile display advertising clicks worldwideresulted in wasted dollars for brands.184