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The study also showed about 6-7% of all ads bought from ad networks, publishers andexchanges were served alongside a brand‘s other display ads, resulting in multiple ads perpage. AdSafe Media estimated such duplication could cost brands as much as $70,000 ona $1 million ad buy.Though more programmatic forms of display ad buying typically done across adexchanges and networks offer advertisers greater cost-efficiency and audience targetingprecision, brands must be careful to ensure the ads they buy are in fact resulting inviewable, valuable impressions.Corporate subscribers have access to all eMarketer analystreports, articles, data and more. Join the over 750 companiesalready benefiting from eMarketer’s approach. Learn moreReport: 40 percent of mobile ad clicks are fraud or accidentsBy Ryan KimA study by mobile app marketing platform Trademob found that 40 percent of mobileclicks on ads are essentially useless, the result of accidental presses or fraud. That‘s oneof the challenges facing mobile advertising, which is still lagging online advertising.Wonder why mobile monetization is still lagging as Kleiner Perkins partner Mary Meekerhelpfully pointed out earlier this year? Well, one reason may be that many of the clickson mobile ads are useless, the product of an increasing amount of fraud as well as a lot ofinadvertent actions, said Trademob, a German mobile app marketing platform.The company, which is in the midst of opening offices in San Francisco and New York,shared some new research with GigaOM, finding that 40 percent of clicks are essentiallyworthless, creating a conversion rate to install an app from an app store of less than 0.1195