Mobile - Katz Marketing Solutions | Radio Advertising | Media Agency

Digital Dimes to Mobile PenniesNow that mobile has worked its way into every facet of our lives, it seems publishersmay have fumbled once again. Where they once lamented that offline dollars turned into"digital dimes" as content and audiences moved to the web, those digital dimes areturning into mobile pennies. Effective cost-per-thousand impressions on the desktop webis about $3.50. On the mobile internet? A whopping 75 cents.Data DominatesNot since the phrase "social media" have two words so overtaken our industry. From theBarack Obama re-election campaign to Unilever to Sony, everyone is panning the datarivers for marketing gold. And unlike other adland trends, the consensus seems that thisone is relevant to the bottom line. You can't get by with a guru for big data. You need anactual scientist -- and those are some of the most sought-after pros in the land.Hispanics and African Americans are adopting newshopping technologies at a faster rate than Caucasians,with 18 percent of African American shoppers and 16percent of Hispanic shoppers using their mobile deviceto make purchases as compared to 10 percent ofCaucasiansThumbs Up for Smartphone Ad Click SpaceDec. 25, 2012Ameet SachdevAds on smartphones are so small that an irritating problem hasemerged: "fat finger" syndrome. The ailment is caused by accidentallyclicking on a banner ad as your finger scrolls through a mobilewebsite or app.Google, a big seller of mobile ads, has come up with a makeshift cure:If your finger merely slides on the outer border of an ad, the searchgiant will prompt you to verify whether you meant to click on it.124