Mobile - Katz Marketing Solutions | Radio Advertising | Media Agency

MOBILE,‖ SAYS MR MURPHY. ―THEY CAN ALL SEE THEWRITING ON THE WALL.‖THANKS IN PART TO LOWER ADVERTISING RATES ONMOBILE, THE AVERAGE AMOUNT OF MONEY GOOGLEMAKES EACH TIME A USER CLICKS ON AN ADVERT HASFALLEN IN EACH OF THE LAST THREE QUARTERS, WITHTHE DECLINE ACCELERATING TO 16 PER CENT IN THELATEST QUARTER. FACEBOOK, MEANWHILE,REVEALED THAT THE 16 PER CENT GROWTH IN ITSDAILY USER NUMBERS IN THE US AND EUROPE IN THELATEST QUARTER WAS ENTIRELY DUE TO MOBILE,WHERE IT HAS JUST STARTED EXPERIMENTING WITHADVERTISING. AS A RESULT, IN THE SAME QUARTERTHAT THE COMPANY MADE ITS DEBUT ON WALLSTREET, THE NUMBER OF ADVERTS IT CARRIED IN THEUS ACTUALLY FELL.LIKE MR KENNEDY AT PANDORA, MOST INTERNETEXECUTIVES CLAIM THAT THIS IS A TEMPORARY STATEOF AFFAIRS THAT WILL END ONCE THE INDUSTRYFINDS ADVERTISING FORMATS BETTER SUITED TO THEMEDIUM AND DEVELOPS NEW INFRASTRUCTURE ANDTECHNIQUES, FROM ANALYTICS AND DATA ON THEPERFORMANCE OF MOBILE ADS TO NEW FORMS OFTARGETING.―WE BASICALLY AS AN INDUSTRY TOOK THE DESKTOPMODEL AND PLACED IT ON TOP OF MOBILE,‖ SAYSCAROLYN EVERSON, HEAD OF ADVERTISING ATFACEBOOK. THE SOCIAL NETWORKING COMPANYCHOSE INSTEAD TO HOLD BACK AND INTRODUCEDMOBILE ADVERTISING ONLY IN MARCH OF THIS YEAR.ITS CHOSEN FORM – ADS KNOWN AS SPONSOREDSTORIES THAT ARE PLACED IN USERS‘ NEWSFEEDS – ISGOING DOWN WELL WITH BOTH CONSUMERS AND225