Mobile - Katz Marketing Solutions | Radio Advertising | Media Agency

The study also offered user data on the ad front. The survey showedthat 42% have clicked through on mobile Web ads and 37% on inappads. That means that study participants at some point haveclicked on a mobile ad, not necessarily on a regular basis. It alsomeans the majority are not yet clicking on mobile ads. Men are morelikely to click on in-app ads than women (42% vs. 32%).Google and others have often pushed marketers to create mobileoptimizedsites to capture more interaction on devices. But in relationto ad landing pages, at least, the Adobe study found users weremostly satisfied with the experience. About three-quarters saidlanding pages for Web and app ads were tailored to mobile screens.The report also looked at m-commerce habits. It found that peopleare most comfortable spending in the range of $1-$250 on theirmobile device (just over 40% overall). When shopping via mobileapps, Android tablet users reported the highest satisfaction rate at88%, followed by the iPad, at 71%.The report also underscored the reason that Facebook is now soaggressively trying to monetize its mobile audience. It's by far themost popular social network among mobile users, with 85%accessing the service on their devices compared to 35% for Twitterand 21% for Google+.Other key findings from the study:*Android smartphones are the most popular by ownership percentage(58% young, 50% middle, 38% senior) across all age groups.*Apple tablets (iPads) are the most popular with young (27%) andmiddle-aged (31%) groups. However, the Kindle Fire is the leaderamong seniors (22%).*Scanning QR codes is becoming a mainstream activity: 38% ofyoung and 40% of middle aged groups have scanned in the pastthree months.*Location services are on the rise, driven by consumer incentives tocheck in. Younger demographics are more likely to check in (35%)versus seniors at 18%.229