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Pandora and other online radio services accounted for almost one quarter of the averageweekly music listening time among US consumers aged 13 to 35 in the last quarter of2012, an increase from a share of 17% the previous year, according to the NPD Group.And more than half of Pandora and iHeartRadio users used their mobile phone to accessthe services – around one in five Pandora or iHeartRadio users are also currentlyconnecting to those services in their cars.―Driven by mobility and connectivity, music-streaming services are rapidly growing theirshare of the music listening experience for teens and young adults, at the expense oftraditional music listening methods,‖ said Russ Crupnick, svp of industry analysis atNPD.What's the ROI on your mobile marketing?Summary: Many small businesses are investing in mobile search and local marketingcampaigns. Make sure the tool or service your company chooses is backed bythorough analytics.By Heather Clancy for Small Business Matters | April 9, 2013 -- 12:00 GMT (05:00 PDT)1Comment0 VotesinSharemore +One big gripe small businesses have with the dozens of mobile marketing tools now at theirdisposal is their inability to tell, quickly, which campaigns are working and which are not.That's why one of the emerging service providers in the mobile search optimization space,VocalizeMobile, has invested in putting a big data analytics engine from ClickFuel (called FuelStation) behind its service. In short, Fuel Station helps VocalizeMobile customers trackproductivity and effectiveness more easily through a relatively straightforward analyticsdashboard.62