Mobile - Katz Marketing Solutions | Radio Advertising | Media Agency

downloaders who are seeking medical information. We kick off thestudy with a look at benchmark adult 18+ figures. Those identifyingthemselves as fans of a particular style of radio tend to download to agreater extent than the population as a whole.There are also differences in how many fans download mobileapplications, another good thing to know. The frequency ofdownloading ranges from 74.6% of the young Alternative audience toonly 58.2% of the older Oldies audience. Not surprising – but maybeit is a surprise that as many as six in ten of the oldest-skewing formatis participating in cutting edge technology offerings.It goes to show that this is information that no radio station can affordto ignore.Boilerplate: The number in parens after each format heading refers tothe average age of the audience. The download apps percentagerefers to how many in a particular audience download mobile apps.The specific percentages refer only to the downloader portion of theaudience. For reference, we have placed the 18+ ranking in parensfor easy reference as you make your way through the charts.Adults 18+ (45.3)62.5% Download appsThe notable number for us is the 38.6% that download internet radio.We note for starters that almost all radio format groups exceed thislevel – Country is the lone exception – and some exceed it by a lot,particularly among younger-skewing formats. What it says to us isthat the presence of an FM chip on mobile devices and compellinglocal content could pay off for broadcasters.64.1% Games (1)56.6% Weather (2)54.4% Entertainment (3)53.1% Social Nets (4)39.4% Travel (5)38.2% Utilities (7)34.3% Finance (8)34.1% Food (9)29.6% Sports (10)26.1% Retailer (11)239