Mobile - Katz Marketing Solutions | Radio Advertising | Media Agency

Video and entertainment lead in mobile web content purchases, eachat 13% of content buyers.Least popular for app purchases are the reference category (4% ofbuyers), while least popular for mobile web content purchases are thefashion/beauty (4%), and fitness/health (5%) categories.Other Findings:iPhone content consumers are twice as likely to buy apps asAndroid content consumers (70% vs. 34%).16% of iPhone owners report being motivated to purchase bysmartphone ads, compared to 13% of Android owners. Theyare also more likely to take an action after seeing a smartphonead (45% vs. 38%).About The Data: The Online Publishers Association (OPA)collaborated with Frank N. Magid Associates, Inc. for data analysisand insight. Data comes from a nationally representative onlinesurvey of 2,540 internet users between the ages of 8 and 64. Thesample is matched to the US Census with regard to age and gender.Data was collected from March 19 through March 26, 2012. A thirdpartyonline research panel and data collection firm was used forrecruitment and data collection.211