Mobile - Katz Marketing Solutions | Radio Advertising | Media Agency

more than two-thirds who bought a new handset in the last threemonths chose a smartphone over a feature phone.A recent eMarketer study found that purchase intent was 59% higherafter consumers viewed an interactive ad on a tablet vs. the sameprint ad in a magazine.Smartphone capabilities not yet utilized by many3/12 Conducting an online survey of some 2,056 American adultsbetween Feb. 6 and Feb. 13, Harris Interactive found that:Only 5% of Americans said they‘ve scanned their phone foradmission to a movie or an airline ticketFewer say they have done so to pay for clothing or electronics,admission to a live concert, live theater or performance (3%)A higher percentage (7%) had done so to pay for aconvenience item, such as coffee, or something elseTwo in five (40%) said they‘ve never scanned their mobile orsmartphone for any reason, while slightly more said they don‘t have amobile or smartphone with this capability (45%). Echo Boomers aged18-35 are most likely to have scanned their mobile phones for theitems listed, though they‘re not doing so at ―remarkable rates(between 5% and 10% for each item),‖ according to the online surveyresults.241