Mobile - Katz Marketing Solutions | Radio Advertising | Media Agency

2012. Before this year, Japan was the world‘s largest market for mobileadvertising, with spending reaching $1.36 billion in 2011, up from $1.01 billion in2010.Spends in the US will grow by 96.6% to $2.29 billion in 2012, up from $1.16billion last year. North America is also expected to surpass Asia-Pacific in 2013as the world‘s largest regional market for mobile advertising. Inspite of that, Asia-Pacific is still an exceptionally strong mobile advertising market, particularly inSouth Korea and Japan, keeping it far ahead of Europe in mobile spending.Mobile ad spending in Asia-Pacific will reach $2.56 billion in 2012, in WesternEurope and Eastern Europe it will reach $1.3 billion and $121.1 million,respectively, this year.To debate the point of mobile's competition against TV, Print or Internet,eMarketer says, ―Mobile is an exciting, fast-growing category, but it‘s still a verysmall piece of the overall ad pie. Mobile advertising accounted for less than 1%of total ad spending worldwide last year—and it will be a long time before itchallenges other mainstay global advertising channels like TV, print and internetads.‖Here are some region wise excerpts from the table below that depicts thecurrent and predicted growth in spends:Spends in Asia Pacific region is going to grow by 170% by 2016 whereJapan is going to comprise of more than 50% of the total spends.North America will grow by close to 800% by 2016 which is going tocontribute to almost 46% of the total advertising spends in the worldWestern Europe will also grow by 760% till 2016 but the volume of spendsis almost half of spends by North America. On the other hand EasternEurope will also grow at a good rate of 617%Other regions like Latin America as well as Middle East & Africa are alsoexpected to grow but the volume is fairly less.203