Mobile - Katz Marketing Solutions | Radio Advertising | Media Agency

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The study goes on suggesting that the most frequently viewed genres in mobile video aremusic videos (45%), followed by movie trailers (42%), tutorials/how-to‘s (41%), andfunny short video clips (37%). From this bunch, humorous short clips and music videosare the most likely to be shared at 66 and 52 percent, respectively.Finally, when asked about their feelings towards mobile video ads, 53% said that they arepositive or neutrally receptive towards mobile video advertising, 48% said they wouldprefer seeing video ads that are related to the content of the video clips being watched,while 44% recalled seeing an ad while watching mobile video, with short 10-15 secondspots being the most recalled format…The entire study along with excerpts from real world mobile phone digital video diaries isavailable from here.Cookies (Sort of) on Mobile Devices? Boon to Google,Facebook, Pandora et. al.Tracking the click-through movements of Internet surfers on iPhones and iPads became alot more copacetic in September, when Apple‘s (AAPL) new operating system includedfeatures that allowed advertisers to collect data both anonymously and with implied userpermission. Privacy advocates continue to rail against the invasion. But investors mightwant to wonder if the market has underestimated what a boon this development might beto certain ad-dependent companies, like Google (GOOG), Facebook (FB) and PandoraMedia (P). Yet we don‘t see much excitement in a stock chart.GOOG data by YChartsApple‘s iOS6 included a new ―identifier for advertisers‖ (IDA, or IDFA) that acts likecookies do on desktop computers. The data collected through it cannot be traced to aspecific user, and like a cookie, it can be physically blocked. Advertisers can use it towatch click activity that lets them know when you‘re, say, in the market for a weddingdress or a trip to Paris.Not Just Location: General Search Going Mobileby Steve Smith, Yesterday, 8:24 AMIt turns out that just about everyone‘s search budgets will be affected by mobile -- not justrestaurants, towing services and other likely suspects. In YP‘s year-end report on local104
search behaviors, the most striking metric was not about the velocity of mobile searchgrowth. That is to be expected. Across its apps, sites and publishing partners YP saw a25% growth in the number of mobile-originated searches, now up to 30% of all searchactivity.The obvious upshot of these metrics is that mobile search increasingly is disconnectedfrom immediate proximity, or perhaps moments of critical need. Instead we are seeingmore general search behaviors also migrate to mobile.Another expansion of the mobile search equation reflects the growing comfort we havewith mobile media as well as older groups becoming more mobile-savvy. While the 61%rise in Medical and Health Care searches was driven by a 144% increase in pharmacysearches, it also included Medical Services (up 83%) and Physicians and Surgeons (up70%).This is not to say that proximity does not matter in mobile search, but it matters mostwhen it comes to taking action on an ad. The closer the user is to the business, the morelikely they will be to click on the ad. At one mile or less from the business, the user is1.4x more likely to click the ad, and that responsiveness actually spikes at 1-2 miles out(1.48x) before descending steadily to 1.05x at 5-10 miles out from the advertisedbusiness.And make no mistake about categories of local searching, which still are led byrestaurants (17% share of all mobile searches), although this category grew 13% in theyear. The top five search categories for 2012 were Restaurants, Financial Services, AutoRepair & Service, Beauty Services and Physicians and Surgeons.IAB: Mobile Video Usage Peaks During TV Prime Time12/18/12 at 11:18 AM by Andrew Burger+New research from the Interactive Advertising Bureau (IAB) conducted by On Device Research refutes a common myth aboutmobile video. As a press release from IAB notes, some people assume that mobile video is something consumers use―haphazardly‖ when they have ―nothing else going on and no other screen available.‖ But IAB‘s research, based on surveys anddiaries kept by mobile phone users, suggests otherwise.Close to two-thirds (63%) of digital video viewing on mobile phones actually takes place in homes, IAB researchers found — andmore than a third (36%) occurs in a room with another, second screen, in the room — be it a TV, desktop computer or tablet.Researchers also noted that 22% of video interactions were to access content viewers planned to watch, while 18 percent wereout of boredom, and only 3 percent because no other screen was available.Mobile videos are ranked third on IAB‘s ―list of high-time spent (one hour or more weekly) activities conducted on mobile phones,‖behind playing games and social media. Mobile video interactions increase steadily throughout the day, peaking in evening primetime TV hours, according to ―The IAB Mobile Phone Video Diaries‖ report.Music videos, cited by 45% of respondents, were the most frequently viewed mobile video genres, followed by:Movie trailers (42%)Tutorials/How-To‘s (41%)Funny short video clips (37%)105
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Summary1
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thus, are struggling to respond to
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mobile.‖And, CMOs must understand
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The earliest mobile advertising too
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The upheaval that the Internet has
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But when we ask respondents whether
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―The most significant issue for a
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Mobile Internet advertising is the
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How? With ads that are native to th
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There's an onus on publishers to im
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Some mobile analysts mistakenly bel
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He may even catch the tail-end of t
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In these campaigns, users don‘t s
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Unaided brand recall was 43% for au
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The technical hurdles are formidabl
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Privacy IssuesApple has now phased
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Google has the same complaint in th
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Mobile‘s usefulness for shopping
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1) CPG is adopting mobile faster th
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Performance-based pricing models ar
Page 53 and 54: eMarketer expects mobile video adve
Page 55 and 56: Listen To The Sound Of My VoiceA vo
Page 57 and 58: A new report investigating consumer
Page 59 and 60: The next day, Foursquare announced
Page 61 and 62: Expand context beyond locationLocat
Page 63 and 64: Using this tool, VocalizeMobile was
Page 65 and 66: the brands I see in commercials and
Page 67 and 68: "It's not just about trying to move
Page 69 and 70: ―Mobile is becoming one of the fo
Page 71 and 72: time on a mobile device) could be r
Page 73 and 74: ―travelers,‖ ―parents‖ and
Page 75: Failing to Connect with Users Durin
Page 78 and 79: Location is a big deal. For the his
Page 80 and 81: Adfonic, abuying platform for mobil
Page 82 and 83: media-consuming device. But what th
Page 84 and 85: Whether or not mobile users will be
Page 86 and 87: advertisers are coming to us for cu
Page 88 and 89: and an increased desire among custo
Page 90 and 91: 7. Mobile Puts The “R” in Retai
Page 92 and 93: SoLoMo: Time to Get Social, Think L
Page 94 and 95: Companies and marketers who want to
Page 96 and 97: Making the most of a mobile video p
Page 98 and 99: ―Since mobile rich media ad servi
Page 100 and 101: Triton Digital Chief Operating Offi
Page 102 and 103: mobile-centric ad unit? It seems cl
Page 106 and 107: An overwhelming majority—92%- of
Page 108 and 109: ―I think progress is being made
Page 110 and 111: Google also posted better-than-expe
Page 112 and 113: Mobile has also added another layer
Page 114 and 115: Facebook.Stock has climbed from und
Page 116 and 117: IAB: Almost two-third of mobile vid
Page 118 and 119: Mobile Marketing Analytics Are Diff
Page 120 and 121: There is gold waiting in every mobi
Page 122 and 123: Mobile ticketingParamount is runnin
Page 124 and 125: Digital Dimes to Mobile PenniesNow
Page 126 and 127: evenues in the third quarter after
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Page 130 and 131: Other research showed that TV ads w
Page 132 and 133: Lockhorn continued that monetary ch
Page 134 and 135: Among smartphone owners who havenev
Page 136 and 137: Display Ads' Dubious In-View Perfor
Page 138 and 139: We've heard Pandora CEO Joe Kennedy
Page 140 and 141: Talking Point: At the moment, most
Page 142 and 143: ―Make one Web - ensure content an
Page 144 and 145: Companies such as Amazon, Starbucks
Page 146 and 147: 4. Mobile advertising performs poor
Page 148 and 149: Recent developments meant to addres
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demographic reported having made at
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effectiveness, a banner click rate
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Digital Experts Tell Us The 7 Bigge
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The other concern I have with mobil
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This shift has been problematic for
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The 1800-Flowers mobile siteWith th
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Measuring mobile video beyond the c
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entries and then tries to provide r
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“It brings together the best of b
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172
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campaigns conducted between Novembe
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uild big money off of it," said Man
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But an effective way of combating u
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Analog 54% 36%Digitally influenced
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etailers’ recent efforts to scale
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That‘s a lot of consumer data to
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As mobile display advertising matur
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Mobile devices‘ smaller screens a
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The YP study shows that the sweet s
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These limitations depress demand fo
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Like similar studies before it, AdS
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percent. Trademob found that 22 per
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198
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We Took Control Away4-day mobile im
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Statistics for the current year sug
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Key takeaways from the forecast:Spe
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52% of marketers report that they a
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Data from ScanLife’s “Mobile Ba
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vs. 10%); making a purchase on a mo
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Challenge Marketers on MobileAUGUST
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Marketers that push creative bounda
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Implications- If we had used the st
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uying against content or even vast
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action with a brand; however, it‘
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was relevant to them, making this t
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MOBILE INTERNET USE ACCOUNTED FOR 1
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ADVERTISERS, SHE CLAIMS. HOWEVER, A
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Study: More Users Clicking Ads, Ris
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Distrust, Irrelevance Temper Mobile
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About The Data: The 2012 Hipcricket
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topping the list in terms of consum
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Foursquare, about to celebrate its
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Here are the top tasks in terms of
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25.2% Newsstand (12)23.7% Lifestyle
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According to Nielsen the majority o
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