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Mobile - Katz Marketing Solutions | Radio Advertising | Media Agency

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The study goes on suggesting that the most frequently viewed genres in mobile video aremusic videos (45%), followed by movie trailers (42%), tutorials/how-to‘s (41%), andfunny short video clips (37%). From this bunch, humorous short clips and music videosare the most likely to be shared at 66 and 52 percent, respectively.Finally, when asked about their feelings towards mobile video ads, 53% said that they arepositive or neutrally receptive towards mobile video advertising, 48% said they wouldprefer seeing video ads that are related to the content of the video clips being watched,while 44% recalled seeing an ad while watching mobile video, with short 10-15 secondspots being the most recalled format…The entire study along with excerpts from real world mobile phone digital video diaries isavailable from here.Cookies (Sort of) on <strong>Mobile</strong> Devices? Boon to Google,Facebook, Pandora et. al.Tracking the click-through movements of Internet surfers on iPhones and iPads became alot more copacetic in September, when Apple‘s (AAPL) new operating system includedfeatures that allowed advertisers to collect data both anonymously and with implied userpermission. Privacy advocates continue to rail against the invasion. But investors mightwant to wonder if the market has underestimated what a boon this development might beto certain ad-dependent companies, like Google (GOOG), Facebook (FB) and Pandora<strong>Media</strong> (P). Yet we don‘t see much excitement in a stock chart.GOOG data by YChartsApple‘s iOS6 included a new ―identifier for advertisers‖ (IDA, or IDFA) that acts likecookies do on desktop computers. The data collected through it cannot be traced to aspecific user, and like a cookie, it can be physically blocked. Advertisers can use it towatch click activity that lets them know when you‘re, say, in the market for a weddingdress or a trip to Paris.Not Just Location: General Search Going <strong>Mobile</strong>by Steve Smith, Yesterday, 8:24 AMIt turns out that just about everyone‘s search budgets will be affected by mobile -- not justrestaurants, towing services and other likely suspects. In YP‘s year-end report on local104

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