Mobile - Katz Marketing Solutions | Radio Advertising | Media Agency

Consider these highlights:96% of marketers currently use or are planning to incorporate mobile marketing into their marketing mix85% report an intent to raise their mobile budgets in the near future84% use mobile websites; 78% mobile search; 76% mobile apps and 75% mobiledisplay ads42% are concerned about having proper mobile metrics in place42% report an ability to prove ROIOnly 21% state they have been successful in mobile – a decrease from 2010To help alleviate the frustration, here are case studies. They cover opportunities frommobile optimized websites, mobile apps, mobile search, mobile ads, MMS, SMS, QRCodes to social media. They also prove ROI is more often achieved when marketerspursue mobile with a specific business purpose rather than mobile for mobile‘s sake.Here are 16 case studies that prove ROI of mobile marketing1. BMW: Began using MMS (Multimedia Message Service) to send images, video, sound files and text messages for customized snow tire offers. Theyincreased conversion +30%2. CARITAS HOME CARE: Boston-based home healthcare agency used mobilehealth devices to enhance communications and data collection with its 150 mobileclinicians. Caritas documented how the mobile devices were able to save 19,200hours or 98 hours per clinicians per year. Although Caritas didn‘t release salariesof clinicians, if we estimated $50/hour, which would be conservative, Caritassaved $960,000. If the devices were $100 each for 150 clinicians at $15,000,which would also be conservative, the ROI would be 64-to-1.3. DUNKIN DONUTS: Used SMS (short message service) or text messaging toincrease store traffic and drive sales. The SMS campaign offering mobilecoupons. It increased store traffic +21%.4. HAIR CLUB: North America‘s leading provider of hair restoration solutions formen and women created a mobile website with one purpose, to get mobile phoneusers to ―click-to-call‖ for more information. Their ―click-to-call‖ button goes to alive sales person within seconds. Once a call is made, their close rate goes upexponentially. ROI for the mobile website was 30-to-1.5. HARLEY-DAVIDSON: Wanted to maintain visibility with current customers andadd new customers and revenue through a holiday promotion. They sold HDrelated merchandise through a Route 66‘s mobile club. Communications of the 12Days of Christmas campaign were promoted through a mobile social mediacampaign. Sales increased 250% on helmets; 16% on leather jackets and therewere significant increases in holiday dealer traffic which was also an objective.6. HOTEL TONIGHT: Sought to acquire new customers who would download itslast-minute hotel booking app and ultimately use it to book room nights. Toacquire new users of its app (available in the App Store and Google Play), HotelTonight used Facebook‘granular targeting and two key products: the mobile appinstall ad and Facebook Offers. For three months between October 2012 andHotelTonight ran app install ads that: 1) Drove people to the App Store, 2)Targeted people based on demographic information and likes and interests such as72