Mobile - Katz Marketing Solutions | Radio Advertising | Media Agency

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52% of marketers report that they are experiencing greater ROI through mobilemarketing than through any other medium. That‘s a huge step forward in mobilemarketing. We‘ve jumped from the rabbit-in-the-headlights moment to actually making areturn on investment. With 48% of mobile owners admitting that mobile marketinginfluences their purchasing decisions, it‘s time to act (if you haven‘t already).Smartphone Content Buyers More Favorable to MobileAdsDaniel Mickens | August 20, 2012An August report released by the Online Publishers Association found that 38 percent ofsmartphone content buyers said smartphone ads are similar to Internet ads, and 42 percentsaid they are hard to ignore. Among smartphone users who don't buy content, thatnumber dropped to 28 percent. A higher percentage of content buyers also saidsmartphone ads motivate them to research or buy items - 25 percent compared to 14percent of all smartphone users.Content buyers are also twice as likely to take action after seeing an ad. According to thereport, 79 percent of content buyers took an action after seeing a smartphone ad,compared to 39 percent of non-content buyers. Indeed, content buyers generated higherclickthrough rates than non-content buyers - 21 percent compared to 15 percent - bothmuch higher than the average online display ad CTR."Content buyers perceive smartphone advertising more favorably than smartphonecontent consumers as a whole and are more likely to take action after seeing smartphoneads," notes the OPA report.In the past year, 24 percent of smartphone users have purchased content on their devices.Of the smartphone apps downloaded, 14 percent were reported as being paid apps.The OPA report, conducted in partnership with Frank N. Magid Associates, also providedsome interesting data points about iPhone and Android users. The numbers show that 70percent of iPhone content consumers have bought apps in the past year, compared to 34percent of those using Android devices. The report also shows that iPhone contentconsumers spend more on apps than those using Android. The report also indicated thatiPhone content consumers have a more positive perception of smartphone advertisingthan those on Android and are more likely to take action after seeing a smartphone ad.206
Mobile Barcode Scanning ExplodesAccording to a new study by Scanbuy summarized by Marketing Charts, and the ScanLifeTrend Report, there were more than 16 million mobile barcode scans in the second quarterof 2012 with more than 5.3 million scans in June, becoming the highest scan month ever.Among mobile barcode scanners, half were aged 35 or older in Q2, a 22% increase over thefirst quarter.Those aged 35-44 have grown to a 24% share, from 20% in Q1, while the 45-54 set and 55+bracket also represent a growing proportion of barcode scanners.Barcode Scan ShareAge Group Q4 2011 Q2 2012Under 18 11% 8%18-24 22 1625-34 28 2635-44 22 2445-54 10 1655 + 7 11Source: Scanbuy/Marketing Charts, August 201269% of mobile barcode scanners were male in Q2, and the gender breakdown has notmoved significantly from Q1, when 68% were male. But, this is a step up from Q4 2011,when 63% were male, indicating that the trend continues to favor male usage of thesebarcodes.207
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Summary1
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thus, are struggling to respond to
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mobile.‖And, CMOs must understand
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The earliest mobile advertising too
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The upheaval that the Internet has
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But when we ask respondents whether
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―The most significant issue for a
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Mobile Internet advertising is the
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How? With ads that are native to th
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There's an onus on publishers to im
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Some mobile analysts mistakenly bel
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He may even catch the tail-end of t
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In these campaigns, users don‘t s
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Unaided brand recall was 43% for au
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The technical hurdles are formidabl
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Privacy IssuesApple has now phased
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Google has the same complaint in th
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Mobile‘s usefulness for shopping
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1) CPG is adopting mobile faster th
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Performance-based pricing models ar
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eMarketer expects mobile video adve
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Listen To The Sound Of My VoiceA vo
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A new report investigating consumer
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The next day, Foursquare announced
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Expand context beyond locationLocat
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Using this tool, VocalizeMobile was
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the brands I see in commercials and
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"It's not just about trying to move
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―Mobile is becoming one of the fo
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time on a mobile device) could be r
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―travelers,‖ ―parents‖ and
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Failing to Connect with Users Durin
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Location is a big deal. For the his
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Adfonic, abuying platform for mobil
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media-consuming device. But what th
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Whether or not mobile users will be
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advertisers are coming to us for cu
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and an increased desire among custo
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7. Mobile Puts The “R” in Retai
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SoLoMo: Time to Get Social, Think L
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Companies and marketers who want to
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Making the most of a mobile video p
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―Since mobile rich media ad servi
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Triton Digital Chief Operating Offi
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mobile-centric ad unit? It seems cl
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The study goes on suggesting that t
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An overwhelming majority—92%- of
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―I think progress is being made
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Google also posted better-than-expe
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Mobile has also added another layer
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Facebook.Stock has climbed from und
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IAB: Almost two-third of mobile vid
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Mobile Marketing Analytics Are Diff
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There is gold waiting in every mobi
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Mobile ticketingParamount is runnin
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Digital Dimes to Mobile PenniesNow
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evenues in the third quarter after
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128
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Other research showed that TV ads w
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Lockhorn continued that monetary ch
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Among smartphone owners who havenev
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Display Ads' Dubious In-View Perfor
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We've heard Pandora CEO Joe Kennedy
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Talking Point: At the moment, most
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―Make one Web - ensure content an
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Companies such as Amazon, Starbucks
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4. Mobile advertising performs poor
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Recent developments meant to addres
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150
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demographic reported having made at
Page 156 and 157: effectiveness, a banner click rate
Page 158 and 159: Digital Experts Tell Us The 7 Bigge
Page 160 and 161: The other concern I have with mobil
Page 162 and 163: This shift has been problematic for
Page 164 and 165: The 1800-Flowers mobile siteWith th
Page 166 and 167: Measuring mobile video beyond the c
Page 168 and 169: entries and then tries to provide r
Page 170 and 171: “It brings together the best of b
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Page 174 and 175: campaigns conducted between Novembe
Page 176 and 177: uild big money off of it," said Man
Page 178 and 179: But an effective way of combating u
Page 180 and 181: Analog 54% 36%Digitally influenced
Page 182 and 183: etailers’ recent efforts to scale
Page 184 and 185: That‘s a lot of consumer data to
Page 186 and 187: As mobile display advertising matur
Page 188 and 189: Mobile devices‘ smaller screens a
Page 190 and 191: The YP study shows that the sweet s
Page 192 and 193: These limitations depress demand fo
Page 194 and 195: Like similar studies before it, AdS
Page 196 and 197: percent. Trademob found that 22 per
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Page 200 and 201: We Took Control Away4-day mobile im
Page 202 and 203: Statistics for the current year sug
Page 204 and 205: Key takeaways from the forecast:Spe
Page 208 and 209: Data from ScanLife’s “Mobile Ba
Page 210 and 211: vs. 10%); making a purchase on a mo
Page 212 and 213: Challenge Marketers on MobileAUGUST
Page 214 and 215: Marketers that push creative bounda
Page 216 and 217: Implications- If we had used the st
Page 218 and 219: uying against content or even vast
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Page 222 and 223: was relevant to them, making this t
Page 224 and 225: MOBILE INTERNET USE ACCOUNTED FOR 1
Page 226 and 227: ADVERTISERS, SHE CLAIMS. HOWEVER, A
Page 228 and 229: Study: More Users Clicking Ads, Ris
Page 230 and 231: Distrust, Irrelevance Temper Mobile
Page 232 and 233: About The Data: The 2012 Hipcricket
Page 234 and 235: topping the list in terms of consum
Page 236 and 237: Foursquare, about to celebrate its
Page 238 and 239: Here are the top tasks in terms of
Page 240 and 241: 25.2% Newsstand (12)23.7% Lifestyle
Page 242 and 243: According to Nielsen the majority o
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