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Mobile - Katz Marketing Solutions | Radio Advertising | Media Agency

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Foursquare, about to celebrate its third birthday, is big but not huge. Ithas signed up 15 million users (about 5% of the U.S. population) andnow boasts several million check-ins per day.Fact: Only 5% of Americans who own mobile phones actually usedthe 2-D barcodes in the three months ending July 2011, according toForrester Research. And those 14 million early adopters tended to beyoung, affluent and male.With the popularity of smartphones set to explode over the next year,brands may do well to heed the latest research published by agencyYouGov that suggests a significant proportion of users findadvertisements on their phones annoying.236

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