Mobile - Katz Marketing Solutions | Radio Advertising | Media Agency

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Foursquare, about to celebrate its third birthday, is big but not huge. Ithas signed up 15 million users (about 5% of the U.S. population) andnow boasts several million check-ins per day.Fact: Only 5% of Americans who own mobile phones actually usedthe 2-D barcodes in the three months ending July 2011, according toForrester Research. And those 14 million early adopters tended to beyoung, affluent and male.With the popularity of smartphones set to explode over the next year,brands may do well to heed the latest research published by agencyYouGov that suggests a significant proportion of users findadvertisements on their phones annoying.236
The study, which analysed predictions for 2012 on consumerbehaviour around smartphones, digital newspapers, digital tv anddigital radio, found that in the UK, around 86 per cent of users ignoremobile advertising while 79 per cent said that they found theirpresence irritating.21 - <strong>Mobile</strong>Marin Software, a digital advertising management company,found in its quarterly U.S. Online <strong>Advertising</strong> Quarterly Report,that 18% of paid search clicks come from mobile devices, saysGagan Kanwar, director of partnerships and research at MarinSoftware.The report uses data from 1,500-plus advertisers and agenciesthat collectively spend more than $3.5 billion annually onbiddable media, Kanwar says.Within the mobile devices that constitute 18% of all paid searchclicks, Kanwar says smartphones account for 10% and tabletsrepresent the remaining 8%. It's a percentage that is on the rise,Kanwar adds, noting that according to the study, paid searchclicks rose from 14% to 18% in Q2 2012.By Dave Seyler on Jul, 5 2012 with Comments 0As America transitions from desk-bound internet access to mobileaccess, people who relied on their desk-sited hardware are learningto use their mobile device as the exclusive tool to perform certaintasks, according to a BIGinsight study.The number one use: checking email. According to the most currentresearch, more than half of all mobile users now make it theirexclusive tool for checking email, and several other functions arefollowing in its wake.237
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Summary1
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thus, are struggling to respond to
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mobile.‖And, CMOs must understand
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The earliest mobile advertising too
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The upheaval that the Internet has
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But when we ask respondents whether
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―The most significant issue for a
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Mobile Internet advertising is the
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How? With ads that are native to th
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There's an onus on publishers to im
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Some mobile analysts mistakenly bel
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He may even catch the tail-end of t
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In these campaigns, users don‘t s
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Unaided brand recall was 43% for au
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The technical hurdles are formidabl
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Privacy IssuesApple has now phased
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Google has the same complaint in th
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Mobile‘s usefulness for shopping
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1) CPG is adopting mobile faster th
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Performance-based pricing models ar
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eMarketer expects mobile video adve
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Listen To The Sound Of My VoiceA vo
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A new report investigating consumer
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The next day, Foursquare announced
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Expand context beyond locationLocat
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Using this tool, VocalizeMobile was
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the brands I see in commercials and
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"It's not just about trying to move
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―Mobile is becoming one of the fo
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time on a mobile device) could be r
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―travelers,‖ ―parents‖ and
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Failing to Connect with Users Durin
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Location is a big deal. For the his
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Adfonic, abuying platform for mobil
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media-consuming device. But what th
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Whether or not mobile users will be
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advertisers are coming to us for cu
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and an increased desire among custo
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7. Mobile Puts The “R” in Retai
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SoLoMo: Time to Get Social, Think L
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Companies and marketers who want to
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Making the most of a mobile video p
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―Since mobile rich media ad servi
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Triton Digital Chief Operating Offi
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mobile-centric ad unit? It seems cl
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The study goes on suggesting that t
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An overwhelming majority—92%- of
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―I think progress is being made
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Google also posted better-than-expe
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Mobile has also added another layer
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Facebook.Stock has climbed from und
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IAB: Almost two-third of mobile vid
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Mobile Marketing Analytics Are Diff
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There is gold waiting in every mobi
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Mobile ticketingParamount is runnin
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Digital Dimes to Mobile PenniesNow
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evenues in the third quarter after
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128
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Other research showed that TV ads w
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Lockhorn continued that monetary ch
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Among smartphone owners who havenev
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Display Ads' Dubious In-View Perfor
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We've heard Pandora CEO Joe Kennedy
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Talking Point: At the moment, most
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―Make one Web - ensure content an
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Companies such as Amazon, Starbucks
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4. Mobile advertising performs poor
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Recent developments meant to addres
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150
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152
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demographic reported having made at
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effectiveness, a banner click rate
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Digital Experts Tell Us The 7 Bigge
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The other concern I have with mobil
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This shift has been problematic for
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The 1800-Flowers mobile siteWith th
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Measuring mobile video beyond the c
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entries and then tries to provide r
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“It brings together the best of b
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172
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campaigns conducted between Novembe
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uild big money off of it," said Man
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But an effective way of combating u
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Analog 54% 36%Digitally influenced
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etailers’ recent efforts to scale
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That‘s a lot of consumer data to
Page 186 and 187: As mobile display advertising matur
Page 188 and 189: Mobile devices‘ smaller screens a
Page 190 and 191: The YP study shows that the sweet s
Page 192 and 193: These limitations depress demand fo
Page 194 and 195: Like similar studies before it, AdS
Page 196 and 197: percent. Trademob found that 22 per
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Page 200 and 201: We Took Control Away4-day mobile im
Page 202 and 203: Statistics for the current year sug
Page 204 and 205: Key takeaways from the forecast:Spe
Page 206 and 207: 52% of marketers report that they a
Page 208 and 209: Data from ScanLife’s “Mobile Ba
Page 210 and 211: vs. 10%); making a purchase on a mo
Page 212 and 213: Challenge Marketers on MobileAUGUST
Page 214 and 215: Marketers that push creative bounda
Page 216 and 217: Implications- If we had used the st
Page 218 and 219: uying against content or even vast
Page 220 and 221: action with a brand; however, it‘
Page 222 and 223: was relevant to them, making this t
Page 224 and 225: MOBILE INTERNET USE ACCOUNTED FOR 1
Page 226 and 227: ADVERTISERS, SHE CLAIMS. HOWEVER, A
Page 228 and 229: Study: More Users Clicking Ads, Ris
Page 230 and 231: Distrust, Irrelevance Temper Mobile
Page 232 and 233: About The Data: The 2012 Hipcricket
Page 234 and 235: topping the list in terms of consum
Page 238 and 239: Here are the top tasks in terms of
Page 240 and 241: 25.2% Newsstand (12)23.7% Lifestyle
Page 242 and 243: According to Nielsen the majority o
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