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Deprivation: An Emotional ExperienceImpatientWeirdLostDisorganizedLeft outBored out of mymindDisconnectedUneasyShockedUnproductiveAnxiousAloneMobile Advertising Spends to Grow by 500% till 2016By: Sahil ShahSeptember 4, 2012, 5:47 am UTC2The world of communication is shifting from TV to computers and now computers to mobilephones. All of it is being topped by the Internet that keeps people connected and indulges themwith a dialogue. Engagement is given "the" preference by marketers of today's era whereconsumer is being targeted with a brand message. Mobile, being the biggest technologicalrevolution in the history of mankind is evolving fast with its great adoption. One of the biggestreason why marketers are going after advertising on mobile is that over 5.6 billion out of 7.01billion people are on mobile. This is about 79.86% of people in the world having access to amobile phone.A recent study/forecast by e-marketer on Mobile Advertising spends is ajustification to the kind growth mobile is seeing in the world. It states that mobileadvertising spends will grow by a 300% in the next four years from a currentspend of 6439.7 million to 23,640.2 million U.S. Dollars. The most interesting partis that all regions in the world form some part of the growth which is remarkable.201