Mobile - Katz Marketing Solutions | Radio Advertising | Media Agency

That drives effective clickthrough rates far down from how the raw numbers appear.GoldSpot found a 4% clickthrough rate on rich media banners, for example, but afterremoving accidental clicks the percentage was cut in half. Static banners, which weremore likely to suffer from fat fingers, lost even more of their clickthrough rate, droppingfrom 3.1% to 1.1%.On the bright side for mobile marketers and publishers, these clickthrough rates are stillsignificantly higher than the dismal percentages seen for much inventory on the desktopweb. Whether this is due to mobile‘s novelty as an ad delivery channel or particular155