Mobile - Katz Marketing Solutions | Radio Advertising | Media Agency

SOURCES "Seven Shades of Mobile" study, conducted by InsightsNow for AOL andBBDO, 2012. In the first phase, 24 users completed a seven-day diary and in-depthinterviews. In the second, 1,051 U.S. users ages 13 to 54 were surveyed, data on 3,010mobile interactions were collected, and the mobile activities of two-thirds of those userswere tracked for 30 days.Making Bad Assumptions About App UseApps can have more than one purpose. Facebook, for instance, can be used forsocializing, self-expression, or discovery. And if you're using a shopping app to dreamabout what kind of couch or pizza you might order tomorrow, you're in "me time."The Dirty Little Secret About Location-Targeted Mobile AdsTom MacIsaac, Verve|Feb. 19, 2013, 3:28 PM|1,634|As Sir Martin Sorrell said, location targeting in mobile is the holy grail of marketing. Reaching consumers when they are out and about, on the go,interacting with both the digital and real worlds together can actually fulfill the longstanding goal of ‗right ad, right person, right place, right time‘.77