Mobile - Katz Marketing Solutions | Radio Advertising | Media Agency

The ―JiWire Mobile Audience Insights Report Q3 2012″ also looks into consumer use ofmobile devices for research. Asking respondents when they typically research a $100product from their device, the study finds that mobile owners most often do so at home(69%). That‘s not too surprising a result, given recent data from AOL and BBDOshowing that 68% of consumer mobile phone use occurs inside the home.Still, the JiWire survey reveals that 36% typically research a product at the $100 pricepoint while on-the-go, and 20% do so as an immediate response to seeing an ad.Mobiles Come Out At The Mall, Stay Hidden At Clothing RetailersFurther details from the JiWire report reveal where consumer usage of mobile devices ishighest – and lowest. Based on ad requests per user, malls (70) emerge as the location ofhighest mobile activity, followed by libraries and campuses (each at 67). Hotels (47) arenext, while big box retailers (39), airports (37), and quick service restaurants (35) all seesimilar levels of usage.On the other side of the spectrum, consumers tend to keep their mobiles in their pocketsat clothing retailers (16), car dealers (23), and electronic retailers (24), surprising giventhe buzz about showrooming.About the Data: JiWire‘s Mobile Audience Insights Report is based on data fromapproximately 315,000 public Wi-Fi locations, as well as surveying nearly 1,400customers randomly selected across JiWire‘s Wi-Fi Media Channel in July ‘12 – Sept‘12. JiWire serves advertisements to over 30,000 public Wi-Fi locations in NorthAmerica and records data from every ad request. The report is based on the ad requestdata collected from July – Sept 2012.Generation C” No Stranger to Mobile PurchasesNovember 9, 2012 by MarketingCharts staffThe press usually describes the 18-34-year-old demographic as ―coveted,‖ and with reason, according to [download page]RadiumOne survey findings released in November 2012. Asked how many purchasesthey‘d made over the last 6 months using mobile devices, 55% of mobile-owners in the153